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First Aired - 06/01/2010 04:00PM Download MP3 (Full Episode)
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This week on At the Root of It, Erin talks with the guys behind Vision Wine Brands.
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Vision Wine Brands, small distribution and import company, founded in January of 2009, project has been in development for three years now, sourcing and distributing fine wines, the story behind the name is too long to go into, Hand Picked Selections, Dan Kravitz, supplier partners, Eyrie Vineyards, pricing to the trade, success of sales are not just the product alone, The United States has 50 different markets in terms of alcoholic beverages, what is the benefit of direct import?, direct import means a better and more direct relationship with the importer and the pricing system, fluctuations in currency, annual price list, you can't tell a producer exactly how to label but you can advise them, what is aggresive and interesting marketing?, not everyone responds well to everything, product marketing is often affected by products deeply rooted in tradition, younger wine consumers, screw caps, corks, screw caps are becoming more popular,

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First Aired - 02/28/2010 12:00PM Download MP3 (Full Episode)
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Katy speaks with Lee Green about farm-to-table products and Eddie Schoenfeld about the upcoming Food Park.
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brooklyn boy, six burner Cambridge range, six crepe pans at a time, first Szechuan restaurants in the US, Chef Peng's Garden, golden age of Chinese restaurants, devolution of Chinese restaurants, Chinese food used to define exotic, truncated access to ingredients, collective farming, fine cooking is a wealthy man's game, an influx of great chefs when the immigration laws changed in the 60s and 70s, meeting iconic people, Aristotle Onassis, Tennesee Williams, Andy Warhol, Lincoln Center, working in the front of the house, teaching people who are motivated, velveting technique, marinating animal proteins in corn starch egg white and salt, velveting fish helps maintain the texture, setting the texture then creating the sauce, Spain, Sans Sebastian, Bilbao, Axte, The Garden, freeze dried beets colored with squid ink, recognizable food, oyster on the halfshell with sea bean con fit, seafoam vapor made from saltwater, laboratory tour, centrifuges, precision cutting tools, 1400 a kilo, special custom made colanders with long handles, tossing eels directly over flames, a local Peter Luger's, beef from Denmark, Mark Pastore, bottles with 4 decades of grease and smoke on them, Food Park, a series of food stands, a new NYC park between 29th and 30th on 6th AV, a stand for artisanal bacon, la plancha, thinly sliced chicken beef and pork cooked very quickly served over a salad or rice, Joe Ng,egg rolls, chocolate pudding, developing brands, touch screen ordering system, one of the largest video screens in the city, handheld computers, Red Farm Restaurant, food trucks, casual dining, the end of dressing up to go eat, provinces, regionality, carbon footprint, Shitakes are called Winter Mushrooms or Flower Mushrooms,

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First Aired - 11/17/2009 04:00PM Download MP3 (Full Episode)
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On this week's installment of At The Root Of It, Erin brings back a report on sherry from the field with Cesar Saldana, Director General of the Consejo Regulador.

http://www.sherrycouncil.org
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Cesar Saldana:working to preserve the integrity of sherry, Director General of the Consejo Regulador, tribute to Spain and sherry, Boqueria Restaurant NYC, spreading the word about sherry internationally, there's a style of sherry for every palate and every dish, versatility of sherry, The Secret Sherry Society, increasing sherry education, name protection: sherry can only be named sherry if it comes from Jerez, why have a regulating body for sherry?, guaranteeing consumers that every bottle bearing the name 'sherry' is made by producers from that region with grapes from that region, making sure consumers get the real deal, issue is about origin more than quality, geographical indications, sherry exports decreasing, food pairings with sherry, proliferation of tapas-style cuisine, the multitude of sherry varieties can be confusing, www.secretsherrysociety.com,

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