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First Aired - 09/18/2009 04:00PM
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On this week's Farm Report, Heather and Lorenzo interview Chris Mittelstaedt, CEO and Founder of FruitGuys, a San Francisco based company thwarting the junk food crisis at large offices by delivering locally sourced fruit to replace conventional snacks.
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Planting the Seeds for FruitGuys (13:26)
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CNN, getting fruit into major offices, cold calling to start a business venture, nutrition as a career path, rebranding fruit, re-thinking the experience of fruit in a modern context, forging relationships with farmers, sourcing produce properly, to be sustainable you have to be economically sustainable, family-owned business, keep your employees happy, the five R's, Fruit Guys buy fruit direct from the farmers, high costs of sourcing organic produce, conventional vs. organic produce, www.fruitguys.com, 1-877-FRUIT-ME, The FruitGuys, hatching the FruitGuys idea,Chris Pitches HRN on FruitGuys (9:08)
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FruitGuys replace your office's junk food with a healthy alternative, people that fall into a high Body Mass Index have a higher rate of absenteeism, having healthy employees helps your company's bottom line, the morale change brought on by fruit in the workplace can be astounding, fruit=the new water cooler, if your employees are healthy your financials and your company are more healthy, FruitGuys' community initiatives, touch points in the supply chain, Farm Stewardship Program, FruitGuys donate all the fruit that doesn't meet their quality standards to charity, American food deserts,Staying Innovative and Imaginative (8:02)
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the dot com boom, dealing with the bubble burst, getting through the recession without job cuts, new product development, market research, flexibility, if you're not growing you're dying, stay constantly innovative, grow your ideas and opportunities, Chris' educational background, American University,To comment on this episode click here. There are currently Comments
First Aired - 06/08/2009 05:00PM
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Download MP3 (Full Episode)
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Marla Camp, Publisher of Edible Austin talks with Judith McGeary, Founder of Farm and Ranch Freedom Alliance, Emily Olson of Foodzie.com, Nina Wanat of BonBonBar and Jeffrey Lorien of Zhi Tea and Author Eugenia Bone.
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Introduction and Show Summary with Publisher of Edible Austin, Marla Camp (1:50)
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Edible Communities, Edible Austin,National Animal Identification System Listening Sessions with Judith McGeary (8:39)
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Farm and Ranch Freedom Alliance, local, diversity, lobbying, USDA, National Animal Identification System, listening sessions, negative reactions, get involved and attend, www.farmandranchfreedom.org, microchips, databases, traceability, technology, costly, grassroots, organic, consumers, ranchers, lobbyists,New Local Food Maker's Online Marketplace with Co-Founder Emily Olson and Producer Nina Wanat (8:33)
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www.Foodzie.com, online marketplace, gourmet foods, Emily worked with buyers, learned of struggles for small producers to sell their products, consumer, forager, know your producer, Nina studied baking and pastry in Napa, experimented with different flavors and fresh ingredients, creator of the BonBonBar, Nina's blog helped development of candies, real food by real people, unique, Daily Candy, specialty gifts, single malt scotch ganache, marketing, exposure, chocolate, e-mail producer@foodzie.com, high quality, direct relationships, criteria, marshmallows,Marla Talks Marketing and Producing with Foodzie.com's Emily Olson and Zhi Tea's Jeffrey Lorien (6:12)
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marketing strategy, Zhi Tea, contemporary tea drinking, tribe, community, branding, partnering with producers, business, community tasting events, artisan foods, Foodzie.com gives credibility and a further reach,Downtown on the Farm with Carol Ann Sayle and Marla Camp (8:26)
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5 acre urban farm in downtown Austin Texas, writer, artist, farmer, organic, spokesperson, resource, information, local, fresh, food, column writer for Edible Austin, chickens, heat, water, Atlantic Food Channel, year-round vegetable farm, weeds grew better than vegetables, started eating weeds, nutritional benefits, blog, nutrition, Boggy Creek Farm, Huffington Post, backyard chickens, seminar brought 200 people to farm to learn how to raise chickens,To comment on this episode click here. There are currently Comments
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Cooks & Books Introduction! (1:20)
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Deborah Schapiro, Cooks & Books, Mark Timms, Diane Emory, Cooking Close To Home, the show will be twice a month, Hearst Ranch, Fairway Market, Norah Jones,Chef Mark Timms & Diane Imrie (18:00)
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Mark Timms, United Kingdom, foster homes, health care without harm, Cooking Close To Home, available on Amazon.com, www.cookingclosetohome.com, food as it relates to family, Vermont, Team Vermont, community groups, farmers, vegetables, virtual egg, molecular gastronomy, apple butter, yogurt, seasonality, nutrition, whatever is in season is usually the freshest, traceability, farmers market, home cooks, restaurants, super foods, cranberries, omega 3 fatty acids, walnuts, there are no walnuts grown in Vermont, blueberries, dried cherries,More With Mark & Diane (15:00)
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recipes, olive oil, vanilla, cooking at home, sample evening, cooking school, confidence, learning to like flavors, chefs know what they like, fish & chips, halibut, potato croquets, pea puree, dandelion and spinach soup, fresh cows tongue, pickled and braised, pate, crisp potatoes, cubed demiglaze, french fries, August 21st, Tremont 647,Music as Inspiration & Cookbook Suggestions (15:00)
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writing, music as inspiration, cookbooks, making the food look real, glaze, most photos are fresh and real food, what makes a great recipe?, one might judge a cookbook on how inspiring it is, top 3 cookbooks, White Heat, French Laundry, Happy in the Kitchen, virtual egg, picture books, fresh farm food, what things couldn't you live without in the kitchen, Rice Krispies, chocolate mousse, does coffee affect your palate, Cherry Garcia, cheese, salt,To comment on this episode click here. There are currently Comments
