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First Aired - 06/01/2010 04:00PM
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This week on At the Root of It, Erin talks with the guys behind Vision Wine Brands.
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Week in Wine Recap (5:00)
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Erin Fitzpatrick, At the Root of It, Heritage Radio Network, Week in Wine Recap, Hearst Ranch, Roberta's, Bushwick, The CARE Act, Congressional Bill, Wine & Spirits Wholesalers of America, crop report,Vision Wine Brands (13:20)
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Vision Wine Brands, small distribution and import company, founded in January of 2009, project has been in development for three years now, sourcing and distributing fine wines, the story behind the name is too long to go into, Hand Picked Selections, Dan Kravitz, supplier partners, Eyrie Vineyards, pricing to the trade, success of sales are not just the product alone, The United States has 50 different markets in terms of alcoholic beverages, what is the benefit of direct import?, direct import means a better and more direct relationship with the importer and the pricing system, fluctuations in currency, annual price list, you can't tell a producer exactly how to label but you can advise them, what is aggresive and interesting marketing?, not everyone responds well to everything, product marketing is often affected by products deeply rooted in tradition, younger wine consumers, screw caps, corks, screw caps are becoming more popular,Distressed Territories: Chilean & Austrialian Wine (10:00)
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Chile, Chilean Wine, distressed territories, Australia, Beringer, now undervalued, it's difficult to think in terms of the overall pictures, there have been successful commodity level brands that pump up sales numbers, there's a new breed of winemakers in Australia and New Zealand, Gemtree Vineyards, wine from volcanic soil, Germany, Italy, Spain, there is a revolution of people producing small artisinally crafted wines, First Drop Wines, Robert Parker, wines under $15, wine in supermarkets, The Last Store on Main Street, it's easier to get wine to underage drinkers in supermarkets, Jeff Saunders, legislature seems fairly decided against it, find Vision Wine Brands on Facebook!,To comment on this episode click here. There are currently Comments
First Aired - 05/23/2010 03:00PM
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Carmen & Alice talk with Barbara Pierson of White Flower Garden about plant branding and the new wave of young gardeners with bigger gardens and smaller houses.
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We Dig Plants Introduction: Branding & Marketing (16:20)
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We Dig Plants, Alice Marcus Kreig, Carmen DeVito, Groundworks Inc, Heritage Radio Network, Roberta's, branding plants, marketing, most people do it for the love, consumers became more sophisticated gardeners, local nurseries started feeling competition, plants started to become patented, White Flower Farm, they have created a brand and elevated plants, they have done for plants for Victoria's Secret has done for underwear, their mail order catalog stands out, making plants sexy, they turned their catalog into a reference book, Barbara Pierson, the face and voice of how-to gardening videos, www.whiteflowerfarm.com, Litchfield, English cottage garden plants, Barbara has over 800 species of plants in the greenhouse this year, how does she select what to grow?, hybridizing, plants are now hybridized in tissue culture, hortheads, sometimes it's best to rediscover old plants, heirloom, White Flower Farm is a trendsetting organization, go to catalogs,Barbara Pierson of White Flower Farm (15:26)
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a typical customer for White Flower Farm is somebody who wants to improve the look of their home, popularity of container gardening, you don't need a huge plot of land, condos, they consider gardening and plants part of decorating, outdoor decorating, brown thumb people, start small, start out with one pot, then try herbs and tomatoes, edible gardening, bringing new people into gardening, people are interested in value, perennials are popular because they come back, it's hard when you want roses and have full shade, pre planned gardens, instructional videos, technology & gardening, garden is the second oldest profession, sustainability, organic, low maintenance, native shrubs, brings birds to the backyard, plants that don't require a lot of fertilizer, attracting butterflies, compost adds bacteria to your soil and makes it healthy, people will have better looking gardens,To comment on this episode click here. There are currently Comments
First Aired - 05/04/2010 06:30PM
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Tune in to hear how Erica maximizes her rhubarb-consumption during its brief growing season, and how she's tricked out her upstate bungalow's garden space. Plus get the scoop on Erica's new bee hive!
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Why We Cook Introduction: Impatient Gardening (10:51)
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Erica Wides, Why We Cook, The Institute of Culinary Education, Heritage Radio Network, www.iceculinary.com/HERITAGE, Roberta's, Erica's beehives are up, leave a comment on the show!, Brooklyn Grange, agriculture is the new black, Reynolds Hills, there are some houses available, Erica is an impatient gardener, radishes, seed packets, sugar snap peas,What's In The Tiny Garden? (9:10)
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speckled trout lettuce, Hudson Valley arugula, Hudson Valley Seed Library, tomatoes, heirloom tomatoes, hopefully Erica will dodge the tomato blight, Union Square Green Market, collared greens, Wall Mart has great prices on potting soil, why grow your own broccoli?, you will only get one head per plant, what's the point?, Vietnamese fried shallots, whole baby clams, Marshall's, housewares department, organic olive oil, sea salt, raw honey, whole wheat couscous, collards are way better when they're young and tender, cook them like kale or spinach,For Those With Patience: Asparagus & Rhubarb (8:47)
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some vegetables you just leave to the experts, asparagus, you plant it once and you wait, it takes a few years to be able to eat it, Suki Jamison, Jamison Lamb, lamb farming, after Suki harvests asparagus she burns it, adds nutrients back into the dirt, rhubarb, same kind of thing, plant & wait, asparagus and rhubarb are both in season, zucchini, thin ribbons, artichoke hearts, thinly shaved raw vegetables, Erica is not a huge advocate of the raw diet movement, some vegetables in season can be eaten raw, chutney, sweet and sour spicy, cook it until it collapses, rhubarb gloop, serve with anything, over grilled fish, stirred into yogurt, www.masaladance.com, Sarina Jain, 10th anniversary celebration is on Saturday, May 8th, 2010, Jamison Farm,To comment on this episode click here. There are currently Comments
