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First Aired - 11/22/2009 12:00PM
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It's time for another Green Market update on The Main Course! Katy Keiffer is joined by Michael Hurwitz & Liz Corollo who give us a report on what's in season and what the future holds for the markets.
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Main Course Introduction: Greenmarket! (20:29)
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Katy Keiffer, Liz Corollo, Michael Hurwitz, The Main Course, end of the growing season, hard squash, collard greens, delicata squash, Bill Telepan, brazed bacon, apple cider, holiday cookbooks, Thanksgiving recipe packets, customer relations, Cayuga Pure Organics, farmers got hammered this season, fall has been so mild the growing season hasn't ended yet, job creation, elitist quality of green market, health resources, lower income communities, Union Square wasn't as nice before the green market, Department Of Health, industrial agriculture, sustainable agriculture, Tom Vilsack, polenta, Roberta's, Greenmarket, carrots, markets, Ithica, vegetables, infrastructure, affordability, cabbage, Brussels sprouts, broccoli, cauliflower,Industrial vs. Sustainable Agriculture (8:36)
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Patrick Martins, limiting the use of synthetic fertilizers, industrial run off of water, food for export, big agriculture, local solutions to feed populations, local farms, educating the public on how to make smart food decisions, there is no local grain industry, health bucks, South Bronx, Michael Pollan, Roberta's, mills and workers don’t exist,Turkey Report With Patrick Martins (12:10)
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Good Shepherd Poultry, heritage turkeys, Frank Reese, government policy, agricultural models, low expectations for farmers in America, it's hard to run a slaughterhouse, government help to model a slaughterhouse, new appointments, farmers markets are not the only solution, don't overcook a heritage turkey, use a thermometer, breeders, genetics, traceability, http://www.meetingplace.com, distribution,Price Supports & Improving The Food System (18:21)
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price supports, government supported milk prices, farm bill, there needs to be more money for research and development, health care, organic standards, Wall Mart, City Council, changing the eating habits of children, slow food, improving school food, chicken McNuggets are ground up chicken bits, bench trim, we are programmed to love salt fat, there is a difference between small scale fishing and industrial fishing, volunteer training, economics, nutrition, seafood, food is a bipartisan issue, national panels,To comment on this episode click here. There are currently Comments
First Aired - 11/16/2009 05:00PM
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Deborah Schapiro talks with Julie Shaffer, Zora O'Neill & Tamara Reynolds.
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Edible Communities Introduction (2:19)
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Edible Green Mountains, Julie Shaffer, Zora O'Neill, Tamara Reynolds, Fairway Market, http://www.fairwaymarket.com, Deborah Schapiro,Julie Shaffer Talks About Heritage Turkey's At Emory (27:52)
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Emory University, Patrick Martins, Heritage Foods USA, Slow Food Atlanta, hospitals connected with the university, sustainable foods, Thanksgiving, turkey's, culture and tradition, Heritage breed turkey's, carving boards, serving a broad breasted white, taste test between Heritage breeds and industrial turkey's, what are the differences?, flavor, Heritage turkeys have more flavor, texture is different, Chef Virginia Willis, highest priority goes to Georgia farmers, eight state region, locavore, sourcing sustainably and locally, energy and water conservation, recycling, every little thing you do can make a difference, a good place to start is composting, White Oak Pasture, grass fed beef, Springer Mountain Farms, chicken, farm spotlights, rare breeds on are the verge of extinction, slow food, they turkey's have been taken off the endangered list and put on the watch list, you have to eat them to save them, two years of planning for a one day event at Emory, be happy with baby steps, hopefully in ten years there will be a viable market for this rare cattle breed, student programs and courses, Julie grew up in rural Ohio, wild salad greens, Carlo Petrini, cattle, anthropology, there are 700 members in slow food Atlanta,Zora O'Neill & Tamara Reynolds: Forking Fantastic (29:06)
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Zora O'Neill, Tamara Reynolds, Forking Fantastic, putting the party back in dinner party, holiday season, hot tea, cookbooks, demographics, book tour, promotion, whole pig, whole lamb, roasted pig, pesto, anchovies, butternut squash, roasted beets, Gabrielle Hamilton, braising, price comparison shopping, Edible Queens, souvlaki, slow cooked pork shoulder, professional culinary training, line cook, cooking dinner for friends, pizza is always a backup if something goes wrong, Edna Lewis, granddaughter of a share cropper, southern food, cheese dip, Judith Jones, culinary influences, Julia Child, slow food, Italy, elitist, recipes, dogmatic, Christopher Kimball, cultural relativism, kitchen science, spices, Julie Powell, chocolate, Thanksgiving, green bean casserole, pumpkin pie, Astoria, oysters, cranberry, digestion, bourbon pecan pie, Prune restaurant, pickled tomatoes, party etiquette, pomegranate molasses, curry cauliflower, sloppy Joes, Swiss chard, tomatoes,Show Wrap Up (0:52)
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First Aired - 11/15/2009 01:15PM
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On Part Q of The Main Course, Katy is joined by independent book maverick Henry Zook of Brooklyn Book Court & Drew Becher of NYRP.
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The Main Course Part Q Introduction: Vertical Farming & The NYRP (30:19)
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Hearst Ranch, Drew Becher, Executive Director for the New York Restoration Project, founded in 1995 Bette Midler, started with volunteers cleaning up New York City, helped clean up the canyons in LA, Fort Washington, High Bridge Park, community gardens, saved 120 properties, urban farms, parks, in 2006 A Million Trees NYC was launched, NYC 2030 plan, parks department, honey locust, Harlem River master plan, NYRP, Swindler Cove Park, Bloomberg, children's garden, The Manhattan Project, http://www.NYRP.org, green collar jobs, Obama administration, internships, summer programs, one on one help and assistance, job training, urban gardening, The New Leaf restaurant, Roberta's, an acre can feed 50,000 people a year, this can be an amazing model for other cities, farming is one of the biggest polluters in the country, tomato blight, cooking classes, Alice Waters, http://www.nypr.org, recreational opportunities, vertical farming, seasonality has become frivolous,Book Promotion With Rosemary Morse (8:14)
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Roberta's, Rosemary Morse, book promotion, book publicity, without a platform you have no shot at promoting a book, niche marketing, author credentials, media coaches, staying on message during interviews, Patrick Martins, what does it take for a young writer to get a book published?, acquire an agent, write a proposal, most books are sold at the proposal stage with a sample chapter, the inkwell agency, science fiction novels,Henry Zook Of Brooklyn Book Court (26:09)
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Henry Zook, Brooklyn Book Court, http://www.ibnyc.org/, catty teenage girls, Barnes & Noble, consignment, self published authors, Brooklyn, community authors, book tours, local radio, local television, www.bookcourt.org, Brownstone's, Zack Zook, best seller lists, Shelf Awareness, Costco, Sam's Club, big box deals, 40% of all books in the country go to wholesale clubs, eBooks, Amazon, Publisher's Weekly, Greenlight, screening process for authors, sales, internet promotion, facebook, twitter, free marketing tools for authors and bookstores, the author has to do more legwork themselves, self promotion, New York Times book review, Oprah, there are few outlets for book promotion, Independent Book Sellers of New York City, independent authors are approachable, corporate chains, independent book sellers are like a book review,To comment on this episode click here. There are currently Comments
