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First Aired - 11/15/2009 01:15PM
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On Part Q of The Main Course, Katy is joined by independent book maverick Henry Zook of Brooklyn Book Court & Drew Becher of NYRP.
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The Main Course Part Q Introduction: Vertical Farming & The NYRP (30:19)
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Hearst Ranch, Drew Becher, Executive Director for the New York Restoration Project, founded in 1995 Bette Midler, started with volunteers cleaning up New York City, helped clean up the canyons in LA, Fort Washington, High Bridge Park, community gardens, saved 120 properties, urban farms, parks, in 2006 A Million Trees NYC was launched, NYC 2030 plan, parks department, honey locust, Harlem River master plan, NYRP, Swindler Cove Park, Bloomberg, children's garden, The Manhattan Project, http://www.NYRP.org, green collar jobs, Obama administration, internships, summer programs, one on one help and assistance, job training, urban gardening, The New Leaf restaurant, Roberta's, an acre can feed 50,000 people a year, this can be an amazing model for other cities, farming is one of the biggest polluters in the country, tomato blight, cooking classes, Alice Waters, http://www.nypr.org, recreational opportunities, vertical farming, seasonality has become frivolous,Book Promotion With Rosemary Morse (8:14)
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Roberta's, Rosemary Morse, book promotion, book publicity, without a platform you have no shot at promoting a book, niche marketing, author credentials, media coaches, staying on message during interviews, Patrick Martins, what does it take for a young writer to get a book published?, acquire an agent, write a proposal, most books are sold at the proposal stage with a sample chapter, the inkwell agency, science fiction novels,Henry Zook Of Brooklyn Book Court (26:09)
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Henry Zook, Brooklyn Book Court, http://www.ibnyc.org/, catty teenage girls, Barnes & Noble, consignment, self published authors, Brooklyn, community authors, book tours, local radio, local television, www.bookcourt.org, Brownstone's, Zack Zook, best seller lists, Shelf Awareness, Costco, Sam's Club, big box deals, 40% of all books in the country go to wholesale clubs, eBooks, Amazon, Publisher's Weekly, Greenlight, screening process for authors, sales, internet promotion, facebook, twitter, free marketing tools for authors and bookstores, the author has to do more legwork themselves, self promotion, New York Times book review, Oprah, there are few outlets for book promotion, Independent Book Sellers of New York City, independent authors are approachable, corporate chains, independent book sellers are like a book review,To comment on this episode click here. There are currently Comments
First Aired - 04/26/2009 12:00PM
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Patrick talks news with Andrew Field of the Taco Truck, Chef David Schuttenberg of Cabrito in NYC and Michael Antocci distributor and trendsetter in Los Angeles, California.
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Food Producers Negligence (4:34)
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recalls, investigators vary by state, FDA, funding, more authority makes a safer food supply, inspection, new control over tobacco industry, Massachusetts, Senator Edward Kennedy,Patrick Talks With Andrew Field (6:30)
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Vinegar Hill House, Robertas, Rockaway Beach, Taco Truck, Rockaway Taco, local foods, chefs as revolutionaries, accessibility, availability, Baldor, Cheap eats,Traceability with Chef David Shuttenberg (4:50)
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two Businessmen to open local NY slaughterhouse, Dairy farmers, Dickson's Butcher Shop, lowest common denominator, commodity foods, obesity epidemic, Cabrito Restaurant NYC, Animal Welfare Approved, diabetes, Traceability, Manure,Humanely Raised Animals Taste Better (6:26)
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Sustainability, humane, organic, Gold Standard, check average, home-style cooking, eating well on a budget, preach the gospel, slow-cooking as a rule, off-cuts, lesser cuts, breaking new ground, AWA Summit, infrastructure coming together, meeting of the minds, moving forward, Save the Wale Campaign, Robert F. Kennedy,Gardens in DC and Minority Farmers (6:57)
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waste, Abraham Lincoln, Food Inc., Victory Garden, Claud Wicker, home and community gardens, Black Farmers, Civil Rights, Tom Vilisak, fresh or frozen, Miss America, 4H member, Cattle Business Weekly, The People's Department, Three Sisters Garden, Michael Pollan, Eric Schlosser, Obama Administration, Leslie Cole, foods in season,Michael Antocci: Trendsetting by Selling to LA Restaurants (9:57)
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Superior Anhausner, Neil Fraser, Iron Chef, Heritage set Superior Apart, Mozza Osteria, BLT, Craft, David Meyer, Pork the way it was meant to be, Not the other white meat, product first, loss of fat equals loss of flavor, pork-belly, off-cuts, distributors, middle-men and no recognition, unsung heroes, merchant class, understanding production change, new way of ordering, food costs, actor, Grace, Batali, Food Distributor, Family Business, High-end restaurants, trend-setters,To comment on this episode click here. There are currently Comments
First Aired - 11/29/2009 01:15PM
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This week: an impromptu introduction of our "Trash Talk" segment plus Frank Reese and Verun Mehra.
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Main Course Part Q Introduction: Trash Talk (9:45)
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Roberta's, world class restaurant, trash talk, Dick Cheney, Michael Jackson, OJ Simpson, the media has a moral obligation, Sarah Palin, Robin Williams, Carrie Fisher,The Politics of Poultry with Frank Reese (26:51)
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Frank Reese, Good Shepard Poultry, American Poultry Association, the definition of a heritage chicken, USDA, the bird grows slowly, mature weight for processing is 16-18 weeks, breed definition, Jersey Giant, factory farm system, there is one company controlling all the genetics worldwide, Tyson, chicken processing, market weight, Cornish Rock Hen, why should we care about heritage breeds?, biodiversity, heritage breeds have better immune systems, commodity birds grow 300 times faster, you have to wear a hazmat suit when to avoid getting the chickens sick, Dan Barber, Blue Hill Farm, high prices are due to infrastructure, labor eats you up when you work by hand, turkeys are a different issue, it's impossible to compete with commodity, turkey eggs, to do everything truly sustainable and naturally is very expensive, chickens are different, they are cheaper to raise, most animals are killed after they stop laying eggs, there were a lot of struggles this year with turkey's, www.reeseturkeys.com, Frank invented the word heritage, Cargill, turkeys and chickens in grocery stores come from mega farms, supermarkets, www.meetingplace.com, farm forward, www.farmforward.com, if you think it's too expensive: pay now or pay later, everybody wants to eat heritage breeds but not everybody can afford them, Men's Health, Butterball turkeys, sixty percent of the price hike is from the postage, the problem is not the turkeys it's the shipping and handling, poor people should not eat unhealthy food, animal rights, sustainable food, people are greedy, if you raised the heritage chicken yourself it would cost 50 cents a pound,Food Politics With Varun Mehra (21:58)
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Varun Mehra, Alice Waters, NYU, Food Match Importer, olive importer, Varun found the internship with Alice Waters on craigslist, French Culinary Institute, kitchen intern, Joy Sellers, organic produce, Chez Panisse Foundation, Slow Food Nation, school lunch program, Obama administration, Food Inc., PS 216, community meetings, converting parking lots into gardens, middle school Iron Chef, hug and release, Eric Ripert, Berkley, Alice is in Rome right now, Mona Talbott, Carlo Petrini, Mary Cunningham, Slow Food, street food festival, Eat Real festival, politics,To comment on this episode click here. There are currently Comments
