It's official. We've reached rock bottom. Erica Wides is all doom & gloom this week on Let's Get Real, and she's officially found the bottom of the foodiness rabbit-hole. If you think orange flavored drinks with no orange is bad, how about an edible Fanta paper advertisement that tastes like orange beverage with no orange. Yikes. Get a reality check on a very disturbing episode of the most "real" food show on the airwaves. This program was sponsored by Cain Vineyard & Winery.

"What's the seventh degree of foodiness? Fanta flavored advertisement paper." 08:00

"Edible advertising is the toilet baby of food. It's as low as you can go." 16:00

--Erica Wides on Let's Get Real

Learn how to turn your lifestyle or design idea into a book with Lia Ronnen, Executive Editor and Associate Publisher at Artisan Books. Tune in to hear Grace Bonney talk with Lia about her background in the art world, and how that led to work in packaging, publishing, and editing. Learn about Artisan's unique take fashion, lifestyle, and design books, and why they have worked with category killers like Domino and Lucky. How have blogs and magazines influenced the world of books and publishing? Find out how the death of bookstores has affected the marketing of visual books, and tune in to hear Lia explain how to pitch a book idea! This program has been sponsored by Whole Foods.

"The toughest problem that we've had is the loss of the bookstore. That was our biggest marketing tool... For visual books- coffee table books, books that are objects- bookstores are important." [18:50]

"A book needs to be more in depth; it's not a blog. In order for it to have a longer life, it needs to have something specific to say." [23:50]

-- Lia Ronnen on After the Jump

With the 2012 Summer Olympics starting tomorrow in London, JoAnn "Flash" Fleming is here to analyze the cost of the games on this week's Flash Talks Cash! Co-host Andrew Newman calls in for today's episode, and shares some of his thoughts about the benefit of redistributing television broadcasts, as well as the nature of amateur athletics. How much did it cost to build the Olympic Stadium in Stratford, London? And what percentage of funding comes from the International Olympic Committee? Well, Flash has all the numbers for you, and they might not be what you expect. Other topics include the financial considerations of the Olympics versus those of the World Cup, and the economic boost that London hopes the event will bring to the city and the rest of England. Today's episode has been brought to you by S. Wallace Edwards & Sons.

"There's the thought, 'What are we gonna do with these buildings after the Olympics are over?' That's part of the process- what can we change or convert this Olympic Stadium into [to make it profitable]?" -- JoAnn "Flash" Fleming on Flash Talks Cash

"There are 204 countries competing in the Olympics this year. That's a lot of markets for NBC to redistribute their rights and their feed to." -- Andrew Newman on Flash Talks Cash