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First Aired - 12/21/2010 04:00PM
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Erin Fitzpatrick wraps up 2010 with friend of the station, wine impresario and founder of The Barterhouse, Brian DiMarco. Join Erin & Brian on the latest episode of At the Root of It as they discuss the effects that ratings systems have on wine production, and how some wines are being "Parkerized" these days to fit a mold. Brian also talks about his experiences with 100 point wines and why he feels his personal mission is to make good wine accessible at an affordable price for all consumers, even those without total access. This episode was sponsored by the aforementioned Barterhouse. For more information on these great wines, visit www.thebarterhouse.com
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Week in Wine Recap (5:00)
Tags:
Erin Fitzpatrick, At the Root of It, The Barterhouse, Brian DiMarco, Heritage Radio Network, Week in Wine Recap, Brown-Forman has gone up for sale, market feed, OLCC, Oregon Liquor Control Commission, new rules on spirits markups, government transparency,Brian DiMarco of The Barterhouse DIscusses the "Parkerization" of Wine (18:50)
Tags:
Brian DiMarco, The Barterhouse, Duncan Quinn, Escaping Robert Parker, Ed Burley, marketing, branding, harvesting, current feelings on rating systems, when Brian decided to start Barterhouse he drew a lof of influence from Robert Parker, Parkerization of wine, making wines for the international market, making wines to get ratings, took the market by storm, wine is an agricultural product, business model driven by ratings, South America, Spain, a 90 point Argentine wine is completely different than a 90 point French wine, it's hard for the consumer to understand these point scales,100 Point Wines & Looking Out for the Consumer (13:20)
Tags:
Brian has tasted 7 100 point wines, experiential access to these wines, you want to make an excuse for the wine when its 100 points, you want to make sure you taste every ounce, Asian market, they are scooping up highly rated wines, Barterhouse is a proud sponsor of the Heritage Radio Network, doing the right thing for the consumer, craft beer movement saved the beer business, small importers are saving the wine business, NYC is the perfect forum for these products, niche products, Kerner Estate 2009 Sauvignon Blanc,To comment on this episode click here. There are currently Comments
