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First Aired - 07/18/2010 03:30PM
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This week on We Dig Plants Alice and Carmen spoke to Kerry Meyer, a former plant breeder and now project manager at Proven Winners, one of the biggest forces in plant marketing and naming. Proven Winners plants are found almost everywhere annuals are sold, and are a major force in the world of all things growing. Tune in to hear Kerry speak about how Proven Winners works, why educating their growers is a top priority (including through their annual "road show"), and the behind-the-scenes action of how plants get their names.
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We Dig Plants Introduction: Proven Winners (16:29)
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Kerry Meyer, We Dig Plants, Carmen DeVito, Alice Marcus Kreig, Proven Winners, Heritage Radio Network, premium annuals, Proven Winners is starting to get great recognition, market penetration, almost every garden center will have a few Proven Winners, 6 to 8 thousand different growers, different climactic zones, water quality, it's hard to quality control plants, retail garden centers, most plants used to be named by people who propagated or discovered them, Forsythia, Brooklyn's shrub, marketing names, they are changing all taxonomist names in Britain, scientists are starting to compare DNA between plants, shifting in genus and species, taxonomists are in a class of their own in horticulture, what's the criteria for name selection, trials happen before the name, there are three levels of trials, public trial gardens, coloring,Plant Branding with Kerry Meyer (16:05)
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regional plant matrix, online database broken down by region, searchable, broken down by specific trials, which plants performed well in independant trials, you can also find out where to purchase the plants, everybody can name a product but plants are much different, plant branding, increasing brand recognition, Monrovia, Burpee, old school gardeners will recognize Burpee, naming plants, naming plants was fun for the first two years then it got tricky, Texas Parking Lot, Swinging Linda, are men naming flowers?, Pretty Much Picasso, if you name it some way to food people will remember it, seductive plant names, Kerry must be great at Scrabble!, Ten Great Landscape Plants, Artist Blue Arboretum, Low and Behold Blue Chip, Senorita Rosalita, King Tutt, Diamond Frost,To comment on this episode click here. There are currently Comments
First Aired - 03/27/2011 03:30PM
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Carmen DeVito and Alice Marcus Krieg are joined by Doug Hall, Senior Editor @ Organic Gardening Magazine. Doug talks about the best varieties of vegetables and flowers to grow this year, from "Bean-anza" to "Dakota Tears". Tune in to find out which plants make the most sense for your home garden in 2011 and learn more about Doug's experience with test gardening. This episode was sponsored by Whole Foods Market
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We Dig Plants Introduction: Doug Hall of Organic Magazine (22:58)
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Heritage Radio Network, We Dig Plants, Carmen DeVito, Alice Marcus Krieg, Whole Food Market, www.WholeFoodsMarket.com, Doug Hall, trial gardener and senoir editor, Organic Magazine, Rodelle Press, test garden, peace corps, Guatamala, Ecuador, school gardens, encouraging kids to plant vegetables, people tend to not buy things that are not familiar to them, Rodelle is a family owned company, sweet corn, freshly harvested tomatoes, test gardeners, volunteer position, networking, community, gardening, horticulture, www.OrganicGardening.com, E-Garden Club, zucchini, the Dutch are not just about tulips anymore, Burpee, red lettuce, Sea of Red, seed marketing, seed catalogs,What to Grow in 2011 (22:00)
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Ten Top Vegetables and Plants for 2011, Dakota Tiers, onions, home gardening crop, not good for limited space situations, Cherry Tomatoes, paste tomato, San Marzano, cooking tomato, All America Selections winner, Sweet Zinia Flower, urban gardens, Aton Basil, pronunciation doesn't matter, basil varieties, clipping, tomato is the most commonly grown vegetable in home gardens,To comment on this episode click here. There are currently Comments
First Aired - 01/04/2011 06:30PM
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On the 70th episode of Why We Cook, Erica Wides, aka Chefsmartypants, declares that 2011 is the year of the vegetable! Listen in as Erica laments the lack of produce in the daily lives of Americans and tries to encourage listeners to add a little green to their breakfast routine. Find out why pork is played out and how you can make smarter decisions to lead a healthier life! This episode was sponsored by Whole Foods Market.
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Why We Cook Introduction: The Year of the Vegeable! (10:49)
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Erica Wides, Why We Cook, Whole Foods Market, Heritage Radio Network, Erica has been in Portland, happy hours, IPA's, charcuterie, we've gone pork mad lately, every restaurant menu has some type of pork item on it, Erica is porked out, 2010 was the year of the pig, Erica hasn't had any alcohol yet in 2011, she's trying to eat more vegetables, Geroge Ball, Burpee, 2011 is the year of the vegetable, American's don't eat enough vegetables, 26% of adults have 3 or more servings of vegetables a day,It Doesn't Have to be Difficult (16:02)
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Americans are massively obese, enlightened food elite, much of the abundant food in our country is not even food, get beyond the idea that cooking is hard, it doesn't have to be hard, people think vegetables are too hard to manage, not true!, we throw away 50% of the produce we grow in this country, Mark Bittman, advocate for sustainable living, 3 basic cooking techniques, basic stir fry, cabbage salad, rice and lentils, sweet potatoes are the perfect winter food, Bob's Red Mill, bean soup, why don't we eat vegetables in the morning?, Shakshouka, breakfast tapas,To comment on this episode click here. There are currently Comments
