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Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp.

"There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. It's an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by." [01:00]

"Start a chart on your computer. You'll want to track account names, what platform they're on and what they're doing that you like." [03:00]

"You don't want to fall into the trap of only posting light content. Find the mix that's right for you." [08:00]

--Grace Bonney on After the Jump


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Eating
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Today's topic on Eating Disorder is social media. Breuk Iverson, designer, writer, and nicknamed Mayor of Wiliamsburg, and Naomi Alabi join the hosts in studio, and restaurant-owner Tony Tocco joins via phone to discuss privacy, demographics, apps, and more. Today's program has been sponsored by Fairway Market. Today's music provided by Sleepies.

"Where people are spending money on public relations and a public relations firm to get in touch with the mainstream media, they should spend that same amount of money on social media." [31:30]

--Breuk Iverson on Eating Disorder


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Hosted By
Eating
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Fairway
This week on a very orderly Eating Disorder, the guys bring on the founder and director of The Etiquette School of New York, Patricia Napier-Fitzpatrick. Patricia joins a lively discussion talking about not only etiquette, but New York City-specific-etiquette. Carefully navigating social media and smart phone manners, the group also acknowledges long-standing and all-important rules of properly sharing a meal. Patricia goes on to explain that etiquette is constantly evolving with the times, and is something that can be found at varying levels throughout the country and world. Tune in to catch the guys on their best behavior and to learn the answers to etiquette questions you were too afraid to ask! This program was brought to you by Fairway Market.

"Etiquette evolves with the times. Ten years ago when I started my business, we didn't have Twitter, LinkedIn, Facebook was just starting, so people like me sat down and say what makes sense... and it's really treating people online the same way you would treat them in person." [11:19]

"If you're going to interview for a job, you want to put your best foot forward, literally, and can you do that in flip flops? No, you cant." [26:52]

"The world is more formal than the United States." [31:34]

--Patricia Napier-Fitzpatrick on Eating Disorder


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