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First Aired - 10/24/2012 11:00AM
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Why can't everybody on earth have healthy, delicious and inexpensive food? Author of "Bet the Farm: How Food Stopped Being Food" and contributing author at Harper's, Frederick Kaufman, joins Mitchell Davis on Taste Matters for a conversation on the loss of real food in the marketplace. From trading to intellectual property, learn how food has become more virtual than real in today's world. How is commodity defined in food? How do big industrial pizza chains affect small farmers? How did the word 'sustainability' become co-opted by large corporations? Mitchell and Frederick attempt to answer some of the big questions that face the world in our quest to re-discover real food. This program was sponsored by S. Wallace Edwards & Sons.
"The price of real food depends on people pricing imaginary food. You might think that's a subtle distinction, but there's so much more imaginary food being traded in the world than real food!" [6:30]
"We're so in love with virtual reality but we have to remember where to draw the line - when food becomes virtual, it stops being food." [09:00]
"What happens is, oddly enough, the more demand there is for tomatoes, the fewer tomato farmers there are. So in other words - big tomato crushes small tomato." [11:15]
"We who are interested in the local movement have our own particular understanding of what sustainable means, but the word has been co-opted by much larger forces... It's become one of the great marketing terms of the 21st century." [14:00]
"Corporations like Monsanto are really bad players - and we have to figure out a way to push them out and stop them from their monopolistic practices, litigation and bullying. I don't believe that labeling is the only or most efficient way to push these guys out." [21:20]
--author and contributor editor at Harper's Frederick Kaufman on Taste Matters
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Bet the Farm: How Food Stoped Being Food (17:49)
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Frederick Kaufman, Bet the Farm: How Food Stopped Being Food, Domino's Pizza, industrial food, trans-national pizza, commodity ingredients, trading, wheat, risk management, business models, intellectual property, patent rights, sustainability, Walmart, greenwashing,To comment on this episode click here. There are currently Comments
First Aired - 04/25/2013 01:00PM
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Fast food on The Farm Report? On this week's episode, Erin Fairbanks is joined in the studio by Joshua Brau of Chipotle to talk about 'Food with Integrity'. Tune in to learn about the restaurant chain's stance on GMO crops, and how they are working to remove them from their menu. Why did founder and CEO Steve Ells decide to source his pork sustainably? Find out how availability and price dictate the amount of organic beans and vegetables that Chipotle can purchase. Find out how the consistency of certain products proves to be a problem for an alternative fast food company like Chipotle. What is Chipotle's stance on animal genetics? Find out on this week's episode of The Farm Report! Thanks to our sponsor S. Wallace Edwards & Sons, and thanks to Pamela Royal for today's musical break.
"90% of the corn produced in this country is a GMO crop." [8:05]
"If we can't find pork that was raised without sub-therapeutic antibiotics and in humane conditions, we just won't serve pork." [11:55]
"Fast food is an important component of the food landscape, and I don't think it's going anywhere... We're proving that fast food can be cooked in the restaurant, and that you can use good ingredients." [25:10] -- Joshua Brau on The Farm Report
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Pork Problems (18:11)
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Chipotle, burrito, burrito bowl, tacos, Foods With Integrity, Joshua Brau, tortilla, flour tortilla, corn tortilla, lard, vegetarian, vegan, partially hydrogenated oil, GMOs, sunflower oil, fast food, soybean oil, corn, soda fountains, animal feed, Canada, sourcing, pork, beef, chicken, Steve Ells, commodity pork, carnitas, ingredients, exploitation, antibiotics, pasture, Niman Ranch, American Meat, confinement, coop, naturally-raised,Organic Beans & Animal Genetics (23:18)
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price, beans, rice, availability, domestic, avocado, McDonald's, capital, guacamole, taqueria, tofu, barbacoa, transparency, taste, cilantro, seasonal, animal genetics, Jeanne Hodesh, Grand Army Plaza, Prospect Park, Crown Heights, library, Ronnybrook Farm, arugula, scallions, heirloom tomatoes, flowers, Blue Moon Fish, mackerel, Cherry Blossom Festival, Food Book Fair, Mother's Day, flower arrangement, edible flowers,To comment on this episode click here. There are currently Comments
First Aired - 03/28/2013 02:00PM
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Rodney North and Equal Exchange have been providing alternative markets for food goods for small farmers across the world. Mariana Cotlear sits down with Rodney to talk about the true definition of fair trade, economics, and the history of Equal Exchange. Find out how the organization was founded around importing Nicaraguan coffee during the Reagan and Bush years despite a tight trade embargo. How does Equal Exchange circumvent "the middle man" to pay fair wages to producers and growers? Learn more about fair trade certification, and why certain certification measures will allow for plantation-grown crops to be labeled, despite a less-than-friendly market approach. This segment has been brought to you by Cain Vineyard & Winery.
"If the farmer cooperatives that we work with are better off than they were before... we will have achieved something." [11:50] -- Rodney North of Equal Exchange
"If the farmer cooperatives that we work with are better off than they were before... we will have achieved something." [11:50] -- Rodney North of Equal Exchange
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An Alternative Market Avenue (16:50)
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Fair Trade, Equal Exchange, living wage, workers, Rodney North, Mariana Cotlear, small scale, West Bank, olive oil, organic, bananas, coffee, chocolate, The Thousand Villages, commerce, Caribbean, Nicaragua, Sandinista, The Forbidden Coffee, roasting coffee, natural foods movement, cooperative distributors, buying clubs, farmers, value, tea, small farmers, consumers, faith, non-processed food, Alternative Trade, conventional business,Learn about Certifications! (22:30)
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GMOs, economists, cartels, price regulation, certification, logos, Fair Trade USA, Latin America, commodities, SPP, get to know your food company, standards, Green Mountain Coffee, Starbucks, global diet, local, Catholic Relief Service, www.equalexchange.coop,To comment on this episode click here. There are currently Comments
