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Why Does She Buy? (22:58)
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Bridget Brennan, CEO of Female Factor Strategic Consulting, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers, Random House, women consumers, female factors, Johnson and Johnson, atomic family, new American archetypes, 70% of women work, adaptation to luxury, the new strategy for women consumers, gender is most important decision making factor, Women's Liberation Movement, hormone fluctuations, women more attentive to details, women are hardwired for practicality, pink sledgehammers, noticeable ambiance and treatment, women dominate college degrees for more than 10 years, book, author, sexist, Chicago, epinions.com, chauvinism, instructor at Northwestern University, women influence 80% of sales, women's role in american families, increase customer service, 90% of car salespeople are men, blogger conference, suffrage rights,Download MP3 (Full Episode)
The Main Course: Week in Review (17:44)
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Patrick Martins, Heritage Radio Network, The Main Course, Fairway Market, Week in Review, Erica Wides, Last Chance Foods, Occupy Big Food, Dave Arnold, deli turkey, Cheese Microbiology, Rachel Dutton, Olive Oil, Tony DeMarco, jews & pork, Jeffrey Yoskowitz, Marc Vetri, Phil Roy,Frank Reese of Good Shepherd Poultry Ranch (20:59)
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Frank Reese, Heritage turkeys, Good Shepherd Poultry Ranch, Heritage Poultry, infrastructure, heritage breeds, poultry history, egg production, mutations, genetic engineering, genetic modification, livestock production, meat production, selective breeding, value added products, ducks, geese, Christmas goose, APA seal of approval, American Poultry Association, Farm Forward,Download MP3 (Full Episode)









