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First Aired - 07/18/2010 03:30PM
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This week on We Dig Plants Alice and Carmen spoke to Kerry Meyer, a former plant breeder and now project manager at Proven Winners, one of the biggest forces in plant marketing and naming. Proven Winners plants are found almost everywhere annuals are sold, and are a major force in the world of all things growing. Tune in to hear Kerry speak about how Proven Winners works, why educating their growers is a top priority (including through their annual "road show"), and the behind-the-scenes action of how plants get their names.
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We Dig Plants Introduction: Proven Winners (16:29)
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Kerry Meyer, We Dig Plants, Carmen DeVito, Alice Marcus Kreig, Proven Winners, Heritage Radio Network, premium annuals, Proven Winners is starting to get great recognition, market penetration, almost every garden center will have a few Proven Winners, 6 to 8 thousand different growers, different climactic zones, water quality, it's hard to quality control plants, retail garden centers, most plants used to be named by people who propagated or discovered them, Forsythia, Brooklyn's shrub, marketing names, they are changing all taxonomist names in Britain, scientists are starting to compare DNA between plants, shifting in genus and species, taxonomists are in a class of their own in horticulture, what's the criteria for name selection, trials happen before the name, there are three levels of trials, public trial gardens, coloring,Plant Branding with Kerry Meyer (16:05)
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regional plant matrix, online database broken down by region, searchable, broken down by specific trials, which plants performed well in independant trials, you can also find out where to purchase the plants, everybody can name a product but plants are much different, plant branding, increasing brand recognition, Monrovia, Burpee, old school gardeners will recognize Burpee, naming plants, naming plants was fun for the first two years then it got tricky, Texas Parking Lot, Swinging Linda, are men naming flowers?, Pretty Much Picasso, if you name it some way to food people will remember it, seductive plant names, Kerry must be great at Scrabble!, Ten Great Landscape Plants, Artist Blue Arboretum, Low and Behold Blue Chip, Senorita Rosalita, King Tutt, Diamond Frost,To comment on this episode click here. There are currently Comments
First Aired - 04/02/2012 02:00PM
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Download MP3 (Full Episode)
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Robert Newton & Kerry Diamond of Seersucker/Smith Canteen join Greg & Darin Bresnitz on this week's edition of Snacky Tunes. Hear how online dating led to the opening of Seersucker, a 40-seat neighborhood spot in Carroll Gardens, Brooklyn inspired by the food and hospitality of the South. Find out how they interpret southern cuisine differently than most and how they work with students at PS 58 to source local produce. Later on, hear from the high-energy street performing band Moon Hooch who performs live and explains what its like to be a busker. This program was sponsored by Hearst Ranch.
"What we're doing isn't straight up southern food. It's southern ingredients and techniques used in different ways."
"I had no idea how rough it is to have a restaurant. It's incredibly rewarding, but it brings you to your knees. Every night is like a Broadway show."
--Kerry Diamond of Seersucker/Smith Canteen on Snacky Tunes
"Southern food is one of the first market driven cuisines. Down south was like the walk in refrigerator of America."
"Fried chicken is not the end-all, be-all of southern food. I refuse to let it be."
--Robert Newton of Seersucker/Smith Canteen on Snacky Tunes
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Kerry Diamond & Robert Netwon of Seersucker/Smith Canteen (34:42)
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Seersucker, Smith Canteen, seasonal, local, fried chicken sandwich, online dating, Kerry Diamond, Robert Newton, private cooking, spring pea ravioli, southern cuisine, collared greens, hominy, corn and crab, country ham, The Smiths, Please Kill Me, Spin, food and music, running a restaurant, restauranteurs, social media, student vegetable garden, PS 58, Carroll Gardens,To comment on this episode click here. There are currently Comments
