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First Aired - 12/18/2012 05:00PM
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This week on Beer Sessions Radio, Jimmy Carbone sits down with Tony Magee, the founder of Lagunitas Brewing Company, and Mark Slujkic, the New York Marketing Manager for Lagunitas. Tony talks about how he founded Lagunitas at a low point in his life- with his marriage on the rocks and his job down the tubes. Hear how Tony's musical background influences the way he runs his brand. Tony, Mark, and Jimmy also discuss Lagunitas' labels, and why they had to alter some of their famous seasonal beers. Tune in for discussions about canning, and why craft beer should be viewed as a local product more often. This episode has been sponsored by GreatBrewers.com.
"When you get a thing going, if it's authentic, people see that reflection in it and gravitate towards it. You become a little black hole for people who have interesting points of view... you're not looking for hired guns." [12:50]
"A brand is a twenty-year-long symphony. There are themes, there are restatements of the themes, there are developments, there are introductions of new themes. You might bring back the old theme in a new key, a different meter... that's a brand, and we just tell the story long and slow over time." [14:10]
-- Tony Magee on Beer Sessions Radio
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Welcome to Lagunitas (16:23)
Tags:
Lagunitas, Tony Magee, homebrewing, Mark Sljukic, beer, Old Milwaukee, Anchor Steam, West Marin, Lagunitas Pale Ale, Lagunitas IPA, stout, Dusseldorf, IPA, Censored Ale, 9/11, A Little Sumpin' Sumpin' Ale, chronic, weed, beer labels, controversy, crack cocaine, Copper Ale, amber ale, hops, music school dropout, creativity, music composition, music education,Banned Beer Names (14:28)
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Evil Twin, Before, During, and After Christmas Beer, Brown Shugga, Lagunitas Sucks Holiday Ale, Primus, Primus Sucks, brewery expansion, Chicago, New Year's 2013, freight, shipping beer, brewing capacity, Petaluma, the Midwest, gypsy brewing, beer collaborations, contract brewing, beer weasel, Jim Jacobs,Growing Beer (16:14)
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hoppy, brown ale, Oskar Blues, Dale's Pale Ale, aluminum, green, recycling, mineral, bauxite, mining, caustic chemicals, sodium hydroxide, molten, glass, silica mines, ferment, draft, kegs, wheat IPA, English India Pale Ale, IPA is Dead, BrewDog, Sierra Nevada, palate, dry hopping, simcoe, pilsner, lager, hop farmers, barley farmers, craft brewing, Bud, Miller, Coors, malt, extract, commodity, value-added product, alpha acids, growing beer, Jeremy Marshall, cascade, liberty, alcohol, art direction,To comment on this episode click here. There are currently Comments
First Aired - 06/05/2012 05:00PM
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On this episode of Beer Sessions Radio, Jimmy is joined in the studio by Mark Sljukic of Lagunitas and Brandon Moore of American Beer Distributors. Hear about the Lagunitas expansion and their new brewery in Chicago, as well as some of the craft breweries that work with American Beer. Also in the studio is Lucy Saunders, author of The Best of American Beer and Food. Hear Lucy's thoughts on beer education, brewery specialties, and the homogenization of lagers in the 1950s. Nina Nazionale of the New York Historical society is also on the show talking about Beer Here, an exhibition about New York beer history. Tune in to learn about New York's rich history of breweries and home brewing. Everyone's drinking and eating, discussing beer and food pairings, so tune in and have a beer! This episode has been brought to you by Great Brewers.com.
"There's a real need for standardized education, training palettes, and also helping people to promote beer in the most civilized way, which is to enjoy it at the table and have it with a meal and understand that beer is food."
"Having a basic understanding of all beer styles is a really good starting point, but I don't think any brewer should be locked in." -- Lucy Saunders on Beer Sessions Radio
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Beer Education (16:22)
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Mark Sljukic, Lagunitas, Brandon Moore, American Beer Distributors, A Little Sumpin' Sumpin' Ale, Cicerone, beer education, Lucy Saunders, Cooking With Beer, Master Brewer's Association, Randy Mosher, Tasting Beer, BJCP, Nina Nazionale, New York Historical Society, spruce beer, Beer Here: Brewing New York's History, beer hall, craft brewers, New York State breweries, ice harvesting, hops, Brooklyn Brewery, German immigrants, Yorkville, lager, stout, ale, Rupert's, Babe Ruth, Cooperstown, hops exhibit, Kelso, Bronx Brewery, Bluepoint,Pairing Beer and Food (15:18)
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The Best of American Beer and Food, The Brew Chef, Tim Schafer, pairing beer with food, cheese, Clay Gordon, hop leaves, grilled cheese, aging caves, beer and chocolate, cooking with wine, basil, pizza sauce, Celebrator Beer News, salumi, Roberta's, Dogfish Head, McNeill's, Captain Lawrence, Shelton Brothers, Carton, Boat Beer, Great Beer Seal, Beer Advocate, kolsch, barley, pale wheat, Dark Angel, ayinger, ferment, sugars, Brown Shugga, Bear Republic, Stone,Pasteurization and Beer Here (18:32)
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BeerCloud, Beer Here, The Grateful Dead, popular culture, New York history, Bushwick, Williamsburg, Prohibition, near beer, craft beer, Temperance, distilled spirits, United Brewer's Association, New York lager, extracts, Pabst, Busch, Schlitz, papaya extract, pasteurization, yeast, flash, Vitamin E, McNeill's, Goose Island, local beer, Chicago, Northeast Hops Alliance, New York Tap, New York City Brewer's Guild, bottle capper, Vassar, beer gardens, Astoria, Texas Beer Garden, Liquordom, Skunk Train, Crossroads, Avery Joe's Pilsner, White Rascal, Good Beer Month, Mayor Bloomberg, Blind Tiger, Saison,To comment on this episode click here. There are currently Comments
First Aired - 04/13/2010 05:00PM
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This week, Jimmy Carbone & Ray Deter talk with Shane Welch & Jeff Gorlechen of Sixpoint Craft Ales & Ron Lindenbusch of Lagunitas Brewing Company.
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Beer Sessions Introduction: Shane Welch & Jeff Gorlechen (16:57)
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Beer Sessions, Jimmy Carbone, Jimmy's No 43, www.jimmysno43.com, Good Bear Seal, Ray Deter, d.b.a., Shane Welch, Jeff Gorlechen, Sixpoint Craft Ales, French golden ale, it's a myth that the French can't make good beer, Italy beer renaissance, you will start to see gastro pubs in Paris soon, Craft Brewers Convention in Spain, craft beer movement, www.sixpointcraftales.com, Jeff joined Sixpoint after drinking Shane's home brew, Shane dropped everything to start making beer, Shane started with a basement brewery, some of those recipes are still in use today at Sixpoint, viral effect of the craft beer movement, Shane wanted to name a beer 'Smoke More Pot', GBAF, Great American Beer Festival, medal winning beer that can't be bought, World Beer Cup, Righteous Rye, Otis Stout, Brownstone, Autobahn IPA,An Email Question About Glassware & Ron Lindenbusch of Lagunitas Brewing Company (16:05)
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call in live! 718-497-2128, email beersessions@gmail.com, glassware for beer, good beer is good beer is good beer, it comes down to the beer, Belgian beer into a wine glass is good, doesn't always have to be an appropriate glass, American pints are mixing glasses, English style imperial pints, tulip shape, you need to smell your beer, beer never tastes as good in a can, mason jars, Roberta's, wine shaped goblet, Lagunitas Brewing Company, Ron Lindenbusch, Lagunitas IPA, Lagunitas pale ale, support for New York City arts and non profit groups, Frank Zappa label beers, Frank Zappa didn't drink, www.moveon.org, John Kerry, Ron has been with Lagunitas for 15 years now, Mendocino Brewing Company, Hopland Brewery, West coast beers, Anchor Liberty Ale, Anchor Steam, Stone Brewing Co., style differences between regions, home brewing culture, Maltose Falcons, drink local attitude in San Francisco,Brewing Smoked Ale & An On-Air Tasting (16:01)
Tags:
July is Good Beer month, Sixpoint Brewery, smoky beer, smoked ale, the Sixpoint Brewery looks like a town house from the street, smoked malts, peat smoked malt, Civilization of Beer, Cicerone Certification Program, Bamberg, illegal beer, vegetarian beer dinner, beer is the ultimate vegetarian substance, all beer diet, athletes should drink a good beer instead of Gatorade, unfiltered beer is even better for you, yeast has a lot of b12 vitamins, Sixpoint gives ingredients to home brewers, home brew contests, mushrooms growing in a beer, Hop Stoopid, Federal Government bans beer names often, Wilco Tango Foxtrot, Sixpoint changed Jimmy's life, Sixpoint started in 2005, Standings used to serve Sixpoint, Gary Gillis, East Coast Amber, there are over 80 breweries in New York, it's a good time for beer bars, www.goodbeerseal, May 25th at d.b.a. new Good Beer Bars will be announced, every Monday at d.b.a.: liquids of interest, tonight at Jimmy's $10 beer tastings, Wednesday at Blind Tiger Garrett Oliver will be there, Brits invasion at Bar Great Harry,To comment on this episode click here. There are currently Comments
