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First Aired - 08/18/2009 04:00PM
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This week on At The Root Of It, Erin talks about branding wine and private labels with the Owner & Managing Director of Barterhouse Wines, Brian DiMarco
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Weekly Wine Recap (3:58)
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Erin Fitzpatrick, Weekly Wine Recap, Testa Wines, Hennessy, Diageo, Wine Spectator, California is facing an over supply of fine wine grapes, Napa, recession, consumers are buying less wine in the $20 plus range, new and small growers are at risk, grape glut might be short term, vineyard plots, Sigales is being commissioned 30,000 Euro's to perform a study on Beaujolais, LVMH,Brian DiMarco of Barterhouse Wines Talks About Wine Marketplace Changes (14:19)
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Brian DiMarco, importer, distributor, Owner & Managing Director of Barterhouse Wines, http://www.thebarterhouse.com, blogger and author, www.taintedcork.com, boutique high end market, Barterhouse has doubled down on bottles under $10, high taste profiles, product labels, Santa Barbara, Pinot Noir, blended wines, Argentina, consumer following, Meander Wines, Conspire, Amy Aiken, textured, less expensive wine in South America, real estate prices, cost of land, Hamptons, Long Island wines, the industry has a lack of awareness for Long Island wines, North Fork, Bridgehampton, Montauk, www.to27.com, Highway 27, fruity up front reds, Shenandoah River, Italy, Austria, www.taintedcork, beer, musings, jug wine, watered down, pizza joint wine, twitter, blogging is an experiment in terror, wholesalers are looking for their own version of the $12 Malbec, liquor,Brian DiMarco Discusses the Impact of Private Labels in the Marketplace (12:02)
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corked wine, tainted corks, fungus, Portugal, cork trees, winemaking is an imperfect science, there is no consistency with corking, Saintsbury, Marks & Spencer, private labels, UK, grocery stores, Mendoza, brand recognition, Whole Foods, salsa and chips, store brands, Trader Joes, Two Buck Chuck, bulk wine, many of us are motivated by packaging, brand affinity, sophisticated buyers, people gravitate towards brands, advertising, Mike's Hard Lemonade, Rapheal Winery, AVA's, American Viticultural Area, Long Island Merlot, private labels are the future,To comment on this episode click here. There are currently Comments
First Aired - 12/21/2010 04:00PM
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Erin Fitzpatrick wraps up 2010 with friend of the station, wine impresario and founder of The Barterhouse, Brian DiMarco. Join Erin & Brian on the latest episode of At the Root of It as they discuss the effects that ratings systems have on wine production, and how some wines are being "Parkerized" these days to fit a mold. Brian also talks about his experiences with 100 point wines and why he feels his personal mission is to make good wine accessible at an affordable price for all consumers, even those without total access. This episode was sponsored by the aforementioned Barterhouse. For more information on these great wines, visit www.thebarterhouse.com
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Week in Wine Recap (5:00)
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Erin Fitzpatrick, At the Root of It, The Barterhouse, Brian DiMarco, Heritage Radio Network, Week in Wine Recap, Brown-Forman has gone up for sale, market feed, OLCC, Oregon Liquor Control Commission, new rules on spirits markups, government transparency,Brian DiMarco of The Barterhouse DIscusses the "Parkerization" of Wine (18:50)
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Brian DiMarco, The Barterhouse, Duncan Quinn, Escaping Robert Parker, Ed Burley, marketing, branding, harvesting, current feelings on rating systems, when Brian decided to start Barterhouse he drew a lof of influence from Robert Parker, Parkerization of wine, making wines for the international market, making wines to get ratings, took the market by storm, wine is an agricultural product, business model driven by ratings, South America, Spain, a 90 point Argentine wine is completely different than a 90 point French wine, it's hard for the consumer to understand these point scales,100 Point Wines & Looking Out for the Consumer (13:20)
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Brian has tasted 7 100 point wines, experiential access to these wines, you want to make an excuse for the wine when its 100 points, you want to make sure you taste every ounce, Asian market, they are scooping up highly rated wines, Barterhouse is a proud sponsor of the Heritage Radio Network, doing the right thing for the consumer, craft beer movement saved the beer business, small importers are saving the wine business, NYC is the perfect forum for these products, niche products, Kerner Estate 2009 Sauvignon Blanc,To comment on this episode click here. There are currently Comments
First Aired - 08/23/2010 02:00PM
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Terry Diabolik and DJ Never Forget have Alex Pasternak & Lean Pockets in the studio this week. Alex talks about temporary taco stands and drops a tripped out chopped and screwed Cumbia set. Lean Pockets follows up with a rainy day vinyl set with some smooth and psychedelic soul selections. This episode was sponsored by the Barterhouse. The mission at the Barterhouse is simple: to discover the finest estate-bottled wines from the world’s most renowned growing regions.
Photo: Alex Pasternak
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Snacky Tunes Jingle & Opening Song (3:08)
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Snacky Tunes, Finger On The Pulse, The Barterhouse, Jingle by Wallpaper, Tecla - My Boyfriend, Your Girlfriend (Knifeshow Remix),Summer BBQ Wrap Up (12:42)
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Lemonade, final Finger on the Pulse BBQ!, the Frankies and Andrew W.K., Zak Pelaccio, Fatty Cue, $5 plates, writeup in the New Yorker, The Barterhouse,Temporary Taqueria Happening (13:21)
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Peter Gabriel, vegetarian tacos, pickled vegetables, temporary taco truck, Tartine Bakery, pit roast whole goats, Meatpaper, San Francisco, MoMa, Temporary Taqueria Happening, Blue Bottle, coffee soda, Brooklyn Grange,Alex Pasternak Live Set (13:08)
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Lean Pockets Live Set (16:10)
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Show Wrap Up (10:32)
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