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First Aired - 08/18/2009 04:00PM Download MP3 (Full Episode)
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This week on At The Root Of It, Erin talks about branding wine and private labels with the Owner & Managing Director of Barterhouse Wines, Brian DiMarco
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Brian DiMarco, importer, distributor, Owner & Managing Director of Barterhouse Wines, http://www.thebarterhouse.com, blogger and author, www.taintedcork.com, boutique high end market, Barterhouse has doubled down on bottles under $10, high taste profiles, product labels, Santa Barbara, Pinot Noir, blended wines, Argentina, consumer following, Meander Wines, Conspire, Amy Aiken, textured, less expensive wine in South America, real estate prices, cost of land, Hamptons, Long Island wines, the industry has a lack of awareness for Long Island wines, North Fork, Bridgehampton, Montauk, www.to27.com, Highway 27, fruity up front reds, Shenandoah River, Italy, Austria, www.taintedcork, beer, musings, jug wine, watered down, pizza joint wine, twitter, blogging is an experiment in terror, wholesalers are looking for their own version of the $12 Malbec, liquor,

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First Aired - 12/21/2010 04:00PM Download MP3 (Full Episode)
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Erin Fitzpatrick wraps up 2010 with friend of the station, wine impresario and founder of The Barterhouse, Brian DiMarco. Join Erin & Brian on the latest episode of At the Root of It as they discuss the effects that ratings systems have on wine production, and how some wines are being "Parkerized" these days to fit a mold. Brian also talks about his experiences with 100 point wines and why he feels his personal mission is to make good wine accessible at an affordable price for all consumers, even those without total access. This episode was sponsored by the aforementioned Barterhouse. For more information on these great wines, visit www.thebarterhouse.com

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First Aired - 08/23/2010 02:00PM Download MP3 (Full Episode)
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Terry Diabolik and DJ Never Forget have Alex Pasternak & Lean Pockets in the studio this week. Alex talks about temporary taco stands and drops a tripped out chopped and screwed Cumbia set. Lean Pockets follows up with a rainy day vinyl set with some smooth and psychedelic soul selections. This episode was sponsored by the Barterhouse. The mission at the Barterhouse is simple: to discover the finest estate-bottled wines from the world’s most renowned growing regions.

Photo: Alex Pasternak


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