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Published October 31st, 2014

Running time: 5 Minutes

By Elizabeth Saxe

In 4 out of 10 American households, men are the primary food shoppers. Advertising companies are desperate for their dollars, but don’t seem to know who they’re advertising to.

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Get a real behind the scenes look at the intersection between hospitality and entertainment as Shari Bayer is joined by Scott Feldman of Two Twelve Management & Marketing for a brand new episode of All in the Industry. Scott shares his story of going out on a limb to start Two Twelve and explains how he found success. Hear what it takes to elevate talent to the next level in the world of food and hospitality. This program was brought to you by Heritage Foods USA.

"I can count on one hand the clients we lost and I can tell you in bundles the clients we've had from day one." [10:00]

"Naming a company is probably the hardest thing you'll ever do in your life." [18:00]

--Scott Feldman on All in the Industry

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This week on Eating Disorder, Chef Paul Gerard, Adam Velez, and The Rev Spyro talk about the dirty world of food advertising. With the Superbowl approaching, the Eating Disorder crew talks about how food advertising infiltrates our daily lives. Specifically, hear why real food is never advertised, but processed food ads are pushed down our throats! Is food advertising responsible for the hunger and obesity problems in this country? Find out how advertisements are also encouraging people to eat on the go and forget about the family meal! Kiran Aditham of Mediabistro stops by to give some professional opinions on the world of food advertising; you don't want to miss this week's edition of Eating Disorder! Thanks to our sponsor, Whole Foods. Music by Hardbodies.

"Advertisement has always been based on consumption." [11:50]

-- Kiran Aditham on Eating Disorder

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