Learn how to turn your lifestyle or design idea into a book with Lia Ronnen, Executive Editor and Associate Publisher at Artisan Books. Tune in to hear Grace Bonney talk with Lia about her background in the art world, and how that led to work in packaging, publishing, and editing. Learn about Artisan's unique take fashion, lifestyle, and design books, and why they have worked with category killers like Domino and Lucky. How have blogs and magazines influenced the world of books and publishing? Find out how the death of bookstores has affected the marketing of visual books, and tune in to hear Lia explain how to pitch a book idea! This program has been sponsored by Whole Foods.

"The toughest problem that we've had is the loss of the bookstore. That was our biggest marketing tool... For visual books- coffee table books, books that are objects- bookstores are important." [18:50]

"A book needs to be more in depth; it's not a blog. In order for it to have a longer life, it needs to have something specific to say." [23:50]

-- Lia Ronnen on After the Jump

On this week's episode of Cutting the Curd, Anne Saxelby and Sophie Slesinger are talking with author and cheesemaker Gianaclis Caldwell. In addition to running Pholia Farm, Gianaclis has written two cheese-themed books, The Farmstead Creamery Advisor and the recent Mastering Artisan Cheesemaking. Like Anne, Gianaclis comes from a studio art background; hear why Gianaclis left the art world to embrace cream and curd. Tune into listen to Gianaclis talk about what she learned from writing her books, and why it was important to filter and edit information to make her books pertinent to beginning cheesemakers. Cheesemaking isn't necessarily a recipe - so many elements are interchangeable! Hear why cheesemaking can be so fragile, and learn some of Gianaclis' tips for making reliable cheese. Learn more about the scale at Pholia Farm, as well as the types of cheeses that the farm produces. This program has been sponsored by S. Wallace Edwards & Sons.

"You can stay true to you art with cheese, but if you're working with two dimensions or sculpture, you're showing a part of your soul that many people might not be able to identify with."

-- Gianaclis Caldwell on Cutting the Curd

This week on Cutting The Curd, Anne talks with Conrad Hosier & Sarah Zebrowski about sourcing and distributing artisan cheese.