Download MP3 (Full Episode)
The Main Course Part Q Introduction: Vertical Farming & The NYRP (30:19)
Tags:
Hearst Ranch, Drew Becher, Executive Director for the New York Restoration Project, founded in 1995 Bette Midler, started with volunteers cleaning up New York City, helped clean up the canyons in LA, Fort Washington, High Bridge Park, community gardens, saved 120 properties, urban farms, parks, in 2006 A Million Trees NYC was launched, NYC 2030 plan, parks department, honey locust, Harlem River master plan, NYRP, Swindler Cove Park, Bloomberg, children's garden, The Manhattan Project, http://www.NYRP.org, green collar jobs, Obama administration, internships, summer programs, one on one help and assistance, job training, urban gardening, The New Leaf restaurant, Roberta's, an acre can feed 50,000 people a year, this can be an amazing model for other cities, farming is one of the biggest polluters in the country, tomato blight, cooking classes, Alice Waters, http://www.nypr.org, recreational opportunities, vertical farming, seasonality has become frivolous,Book Promotion With Rosemary Morse (8:14)
Tags:
Roberta's, Rosemary Morse, book promotion, book publicity, without a platform you have no shot at promoting a book, niche marketing, author credentials, media coaches, staying on message during interviews, Patrick Martins, what does it take for a young writer to get a book published?, acquire an agent, write a proposal, most books are sold at the proposal stage with a sample chapter, the inkwell agency, science fiction novels,Henry Zook Of Brooklyn Book Court (26:09)
Tags:
Henry Zook, Brooklyn Book Court, http://www.ibnyc.org/, catty teenage girls, Barnes & Noble, consignment, self published authors, Brooklyn, community authors, book tours, local radio, local television, www.bookcourt.org, Brownstone's, Zack Zook, best seller lists, Shelf Awareness, Costco, Sam's Club, big box deals, 40% of all books in the country go to wholesale clubs, eBooks, Amazon, Publisher's Weekly, Greenlight, screening process for authors, sales, internet promotion, facebook, twitter, free marketing tools for authors and bookstores, the author has to do more legwork themselves, self promotion, New York Times book review, Oprah, there are few outlets for book promotion, Independent Book Sellers of New York City, independent authors are approachable, corporate chains, independent book sellers are like a book review,Download MP3 (Full Episode)
An Italian Classic (32:13)
Tags:
Taste of the Past, Linda Pelaccio, garlic, planting garlic, garlic as peasant food, immigrant food, Emila Terragni, Phaidon Press, The Silver Spoon, Northern Italian cooking, Italian cookbooks, translating cookbooks, translating recipes, basic knowledge of cooking, culinary historian, Italian immigration, olive oil, organ meats, Luigi Carnacina, Ada Boni, books driven by personality, family recipes, cookbook tradition, cookbooks were for the affluent, food photography, rustic cuisine, authentic recipes, American culinary authors, Marcella Hazan, Guiliano Bugialli, Julia Child,Download MP3 (Full Episode)








