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"I've always had a need to invent and a need to start something for myself." [09:04]
"What was lacking for me and what inspired me to open Babycakes was that everything else out there was depressing as far as the experience goes. The energy at gluten-free food establishments was so low - it was dark and dank and little bit too hippie-ish. I wanted the fact that it was gluten-free to just be a perk of the bakery." [14:00]
"I've slowly been thinking about expanding - but it has to happen organically and in baby steps." [22:00]
"I'm never after riches, so I'm not afraid to spend it on things my gut tells me will be big. You can't be afraid to fail." [27:55]
--Erin McKenna, founder of Babycakes NYC on the business of The Business
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