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How do you grow a brand without losing the original spirit? Matt Lewis and Renato Poliafito of BAKED Bakery join Grace Bonney on After the Jump for an in-depth discussion on growth, transition and integrity. Find out what a day in the life looks like for somebody running a business as busy and multi-pronged as BAKED. Hear what kind of decision making goes into business growth and what drives Matt and Renato to keep moving forward with their business. This program was brought to you by Fairway Market.

"For doing wholesale business - if you don't have a kitchen that's operational 24 hours a day - you need to." [14:00]

--Matt Lewis on After the Jump

"I feel like BAKED now has multiple arms - we're like an octopus." [15:00]

--Renato Poliafito on After the Jump

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Hosted By
After-the-jump
Sponsored by
Fairway
How do you grow a brand without losing the original spirit? Matt Lewis and Renato Poliafito of BAKED Bakery join Grace Bonney on After the Jump for an in-depth discussion on growth, transition and integrity. Find out what a day in the life looks like for somebody running a business as busy and multi-pronged as BAKED. Hear what kind of decision making goes into business growth and what drives Matt and Renato to keep moving forward with their business. This program was brought to you by Fairway Market.

"For doing wholesale business - if you don't have a kitchen that's operational 24 hours a day - you need to." [14:00]

--Matt Lewis on After the Jump

"I feel like BAKED now has multiple arms - we're like an octopus." [15:00]

--Renato Poliafito on After the Jump


To comment on this episode click here. There are currently Comments

Hosted By
After-the-jump
Sponsored by
Edw116_150x150_042910sm
What happens when an iconic brand like Russ & Daughters gets a makeover? Find out on this week's episode of After the Jump, as Grace Bonney is joined by Jen Snow, Director of Media and PR at Russ & Daughter, and designer/artist Kelli Anderson. Find out what went into the brand redesign and how Jen & Kelli were able to maintain the soul and spirit of the 100 year old company while modernizing the look and feel of Russ & Daughters. This program was sponsored by Edwards VA Ham.

"You walk into Russ & Daughers and there are 100 years of stories!" [08:00]

Jen Snow on After the Jump

"We did not want to turn Russ & Daughters into the Epcot version of Russ & Daughters. We wanted to analyze what it was about the place that brought all these people together." [17:00]

--Kelli Anderson on After the Jump


To comment on this episode click here. There are currently Comments

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