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First Aired - 05/23/2010 03:00PM
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Carmen & Alice talk with Barbara Pierson of White Flower Garden about plant branding and the new wave of young gardeners with bigger gardens and smaller houses.
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We Dig Plants Introduction: Branding & Marketing (16:20)
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We Dig Plants, Alice Marcus Kreig, Carmen DeVito, Groundworks Inc, Heritage Radio Network, Roberta's, branding plants, marketing, most people do it for the love, consumers became more sophisticated gardeners, local nurseries started feeling competition, plants started to become patented, White Flower Farm, they have created a brand and elevated plants, they have done for plants for Victoria's Secret has done for underwear, their mail order catalog stands out, making plants sexy, they turned their catalog into a reference book, Barbara Pierson, the face and voice of how-to gardening videos, www.whiteflowerfarm.com, Litchfield, English cottage garden plants, Barbara has over 800 species of plants in the greenhouse this year, how does she select what to grow?, hybridizing, plants are now hybridized in tissue culture, hortheads, sometimes it's best to rediscover old plants, heirloom, White Flower Farm is a trendsetting organization, go to catalogs,Barbara Pierson of White Flower Farm (15:26)
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a typical customer for White Flower Farm is somebody who wants to improve the look of their home, popularity of container gardening, you don't need a huge plot of land, condos, they consider gardening and plants part of decorating, outdoor decorating, brown thumb people, start small, start out with one pot, then try herbs and tomatoes, edible gardening, bringing new people into gardening, people are interested in value, perennials are popular because they come back, it's hard when you want roses and have full shade, pre planned gardens, instructional videos, technology & gardening, garden is the second oldest profession, sustainability, organic, low maintenance, native shrubs, brings birds to the backyard, plants that don't require a lot of fertilizer, attracting butterflies, compost adds bacteria to your soil and makes it healthy, people will have better looking gardens,To comment on this episode click here. There are currently Comments
First Aired - 08/18/2009 04:00PM
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This week on At The Root Of It, Erin talks about branding wine and private labels with the Owner & Managing Director of Barterhouse Wines, Brian DiMarco
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Weekly Wine Recap (3:58)
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Erin Fitzpatrick, Weekly Wine Recap, Testa Wines, Hennessy, Diageo, Wine Spectator, California is facing an over supply of fine wine grapes, Napa, recession, consumers are buying less wine in the $20 plus range, new and small growers are at risk, grape glut might be short term, vineyard plots, Sigales is being commissioned 30,000 Euro's to perform a study on Beaujolais, LVMH,Brian DiMarco of Barterhouse Wines Talks About Wine Marketplace Changes (14:19)
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Brian DiMarco, importer, distributor, Owner & Managing Director of Barterhouse Wines, http://www.thebarterhouse.com, blogger and author, www.taintedcork.com, boutique high end market, Barterhouse has doubled down on bottles under $10, high taste profiles, product labels, Santa Barbara, Pinot Noir, blended wines, Argentina, consumer following, Meander Wines, Conspire, Amy Aiken, textured, less expensive wine in South America, real estate prices, cost of land, Hamptons, Long Island wines, the industry has a lack of awareness for Long Island wines, North Fork, Bridgehampton, Montauk, www.to27.com, Highway 27, fruity up front reds, Shenandoah River, Italy, Austria, www.taintedcork, beer, musings, jug wine, watered down, pizza joint wine, twitter, blogging is an experiment in terror, wholesalers are looking for their own version of the $12 Malbec, liquor,Brian DiMarco Discusses the Impact of Private Labels in the Marketplace (12:02)
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corked wine, tainted corks, fungus, Portugal, cork trees, winemaking is an imperfect science, there is no consistency with corking, Saintsbury, Marks & Spencer, private labels, UK, grocery stores, Mendoza, brand recognition, Whole Foods, salsa and chips, store brands, Trader Joes, Two Buck Chuck, bulk wine, many of us are motivated by packaging, brand affinity, sophisticated buyers, people gravitate towards brands, advertising, Mike's Hard Lemonade, Rapheal Winery, AVA's, American Viticultural Area, Long Island Merlot, private labels are the future,To comment on this episode click here. There are currently Comments
First Aired - 11/28/2012 05:00PM
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This week on the business of The Business, Phil Colicchio sits down with Matt Sytsema, partner/chef at Griggstown Quail Farm and Market - a New Jersey producer of game birds. In its early days, the Griggstown Quail Farm distributed to a few choice restaurants in the New York City area. Today, their prime distributor is D’Artagnan Inc., located in Newark, N.J. Hear how the business has evolved over 40 years and what role Matt has played in its development. From his early days on the farm with his family to his current life as a chef, manager, visionary and master of the chicken pot pie. This program was sponsored by Fairway Market.
"Farming is in my blood. I grew up on a farm, my dad and grandfather were farmers...it's part of who I am." [8:13]
"We make everything from scratch...we don't do anything the easy way. So once we started ramping up production I had to start hiring people." 17:00
--Matt Sytsema of Griggstown Quail Farm and Market on the business of The Business
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