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First Aired - 05/23/2010 03:00PM Download MP3 (Full Episode)
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Carmen & Alice talk with Barbara Pierson of White Flower Garden about plant branding and the new wave of young gardeners with bigger gardens and smaller houses.
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We Dig Plants, Alice Marcus Kreig, Carmen DeVito, Groundworks Inc, Heritage Radio Network, Roberta's, branding plants, marketing, most people do it for the love, consumers became more sophisticated gardeners, local nurseries started feeling competition, plants started to become patented, White Flower Farm, they have created a brand and elevated plants, they have done for plants for Victoria's Secret has done for underwear, their mail order catalog stands out, making plants sexy, they turned their catalog into a reference book, Barbara Pierson, the face and voice of how-to gardening videos, www.whiteflowerfarm.com, Litchfield, English cottage garden plants, Barbara has over 800 species of plants in the greenhouse this year, how does she select what to grow?, hybridizing, plants are now hybridized in tissue culture, hortheads, sometimes it's best to rediscover old plants, heirloom, White Flower Farm is a trendsetting organization, go to catalogs,
Tags:
a typical customer for White Flower Farm is somebody who wants to improve the look of their home, popularity of container gardening, you don't need a huge plot of land, condos, they consider gardening and plants part of decorating, outdoor decorating, brown thumb people, start small, start out with one pot, then try herbs and tomatoes, edible gardening, bringing new people into gardening, people are interested in value, perennials are popular because they come back, it's hard when you want roses and have full shade, pre planned gardens, instructional videos, technology & gardening, garden is the second oldest profession, sustainability, organic, low maintenance, native shrubs, brings birds to the backyard, plants that don't require a lot of fertilizer, attracting butterflies, compost adds bacteria to your soil and makes it healthy, people will have better looking gardens,

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First Aired - 03/20/2014 11:00AM Download MP3 (Full Episode)
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Today on After the Jump, Grace urges you to right your wrongs. She gives us a step-by-step, realistic look at how this is possible for everyone, and how it will be beneficial in the long-run. Tune in to learn more! This program has been sponsored by Of A Kind.

"No one is perfect, not even Martha." [2:10]

"An email does not equal conversation...So many things can't be conveyed in the written form that can be conveyed simply by the tone of your voice on the phone." [13:40]

--Grace Bonney on After The Jump


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First Aired - 03/09/2014 03:00PM Download MP3 (Full Episode)
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This week on The Morning After, Sari tells us about a research project she is working on that documents recipes from people of cultures all around the world. Later, Sari and Jessie speak with Lindsay Pope and Leigh Nelson from LMNOP about their branding business. Today's program has been sponsored by S. Wallace Edwards & Sons. Today's music provided by Takstar

Image from LMNOP

"We like to have a lot of fun with our branding, and I think our clients approach us because of that." [18:00]

Lindsay Pope on The Morning After


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