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Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp.

"There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. It's an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by." [01:00]

"Start a chart on your computer. You'll want to track account names, what platform they're on and what they're doing that you like." [03:00]

"You don't want to fall into the trap of only posting light content. Find the mix that's right for you." [08:00]

--Grace Bonney on After the Jump


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On a brand new episode of All in the Industry, find out how Tara Berman helps transform hospitality business ideas into business realities. She runs the TaraPaige Group, a leading business advisor to the hospitality industry. They partner with early stage, multi-unit and expanding enterprises to provide expert operational and financial management services. Tune in as host Shari Bayer chats with Tara about some of her clients, the philosophy behind TaraPaige Group and emerging trends in the industry. This program was brought to you by Whole Foods Market.

"I always enjoyed creating things, building things and thinking outside of the box." [09:00]

"The thing about fast casual food thats happening that guests and operators are loving is that you're taking the same ingredients as a full service restaurant and bringing it to more accessible crowd in a more approachable and fun way." [31:00]

--Tara Berman on All in the Industry


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On another jam-packed episode of Radio Cherry Bombe, Julia Turshen is joined by the couple behind Gordy's Pickle Jar and the sister-duo behind The New Potato. Since launching Gordy's in 2011, Sarah Gordon and Sheila Fain & their award winning pickle company have been featured in Esquire, People Magazine, Southern Living, Martha Stewart Living and other notable magazines and blogs. You can find them at Whole Foods Market, Harris Teeter, Mom’s Organic Market, The Fresh Market, West Elm Market and speciality stores across the mid-Atlantic. The New Potato is a food and lifestyle site founded by sisters Danielle & Laura Kosann. The site deals with food and the experience of food in a different way, by broadening the scope of how we see it. From profiling the top restaurateurs of the culinary industry, to featuring the arbiters of other industries and their roadmap to the world of food and style, this breakout site covers a newer, far more extensive palate of tastes and trends. Today's program was brought to you by Edwards VA Ham.

"It's not easy [running a small business]. You need to be flexible with the highs and lows. If you really have a vision and a product you want to take to market, don't give up." [15:00]

--Sarah Gordon on Radio Cherry Bombe

"We didn't want to approach food in an uber foodie sense. Someone in fashion might love food and somebody in food might love fashion. It's a voyeuristic approach through a tastemaker lens." [29:00]

--Laura Kossan on Radio Cherry Bombe>


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