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The Challenges Faced By Farmers Trying to Satisfy Increasing Demand (5:40)
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Nelson Harvey, meeting the demand for local meat in NYC and beyond, heritage pigs, grassfed beef, Manhattan central stockyard, farmers brought live animals to town where butchers would buy them and slaughter them on the spot, Gustavus Swift started slaughtering animals in Chicago and transporting refrigerated carcasses, Swift saved money by avoiding putting whole live animals on trains and only shipping the parts of the animal that people will actually eat, prices of beef dropped 20%, drop made beef America's most popular meat, NYC slaughter houses close, network of stockyards fell by wayside, Chicago replaces New York as city of meat, Gustavus Swift was Nelson's great great great grandfather, eating locally has become a fashion and political statement, the rockstar appeal of butchers, demand for local meat in NYC exceeds supply, more than 650,000 tons of meat flown into NYC every year, could New York ever be a center of meat production again?, in 1800's cattle buyers and butchers appraised meat for purchase at stockyards, farmers and butchers racing to meet demands,Towards a Mobile Slaughterhouse (10:10)
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Judith LaBelle, Glynwood Center: working to find ways to save farming in the Northeast, total farmland in tristate area decreased by more than 18% from 1974 to 2002, what's been happening to all of this farmaland, strong development pressure for second homes, high costs of doing business near the city, national forces: growth of agribusiness and industrial farming, recently there has been a counter trend: change in type of farming and more small farms reflecting the growth of consumer demand and direct sales, who is farming now?, what types of farms are predominant in Hudson Valley, big mix of types of production, nearly 1000 square miles of farmland left in the Hudson Valley, in today's market a farmer producing niche vegetables on a few acres might have a higher net income than a beef or dairy producer on a few hundred, growing market for direct sales to restaurants or CSA's, farmers making more by selling direct, relationship between number of slaughterhouses in Hudson Valley and number of farmers, why raise livestock if you're not confident you can get it to market and get a good price?, at the moment only four USDA slaughterhouses in Hudson Valley and all are operating at capacity, animals are often butchered inproperly, mobile slaughter facilities?, Glynwood working to develop a mobile slaughterhouse,Dan Welch: Increasing the Amount of Local Meat Produced and Sold in NY State (9:56)
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Dan Welch, Cornell University Grasslands Utilization Project, trying to address issues surrounding vacant pasture land available in New York, difficulties faced by farmers trying to access vacant pasture land in NY state, abandoned agricultural land, farm consolidation, marginal land left behind, what's keeping farmers from farming the 3 million acres of unused farmland in NY state?, in some cases there is not a clear cut land owner for farmer to approach about buying, New York principally a dairy state,Download MP3 (Full Episode)
Planting the Seeds for FruitGuys (13:26)
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CNN, getting fruit into major offices, cold calling to start a business venture, nutrition as a career path, rebranding fruit, re-thinking the experience of fruit in a modern context, forging relationships with farmers, sourcing produce properly, to be sustainable you have to be economically sustainable, family-owned business, keep your employees happy, the five R's, Fruit Guys buy fruit direct from the farmers, high costs of sourcing organic produce, conventional vs. organic produce, www.fruitguys.com, 1-877-FRUIT-ME, The FruitGuys, hatching the FruitGuys idea,Chris Pitches HRN on FruitGuys (9:08)
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FruitGuys replace your office's junk food with a healthy alternative, people that fall into a high Body Mass Index have a higher rate of absenteeism, having healthy employees helps your company's bottom line, the morale change brought on by fruit in the workplace can be astounding, fruit=the new water cooler, if your employees are healthy your financials and your company are more healthy, FruitGuys' community initiatives, touch points in the supply chain, Farm Stewardship Program, FruitGuys donate all the fruit that doesn't meet their quality standards to charity, American food deserts,Staying Innovative and Imaginative (8:02)
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the dot com boom, dealing with the bubble burst, getting through the recession without job cuts, new product development, market research, flexibility, if you're not growing you're dying, stay constantly innovative, grow your ideas and opportunities, Chris' educational background, American University,Download MP3 (Full Episode)









