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    First Aired - 01/19/2012 02:00PM
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    This week the ladies of We Dig Plants are fresh back from MANTS. What is MANTS you ask? Tune in to find out more about the history and goings on of the Mid-Atlantic Nusrsery Trade Show from hosts Alice and Carmen including the perennial plant of the year, the dangers of an advancing Boxwood blight, and how an industry concerned with greenery is trying to go green with rice hulls and other innovative products and techniques. This episode is sponsored by Whole Foods Market.

    "The perennial plant of the year for 2012 is: "Brunnera macrophylla 'Jack Frost' . "

    "Boxwood is a very commonly cultivated plant, it's important to the industry, it's in every garden . . and it's under attack."

    --Carmen Devito on We Dig Plants

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    First Aired - 07/10/2011 05:00PM
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    On this week's episode of Burning Down the House, Curtis B. Wayne interviews Bob Fox, one half of the duo behind the Cook + Fox architecture firm that Curtis works at. Bob is one the pioneers in what some term "green architecture" and during the program he takes listeners on a journey through the history of sustainable-minded architecture and questions what dangers lie ahead for the new generation controlling our built environment. This episode was sponsored by Hearst Ranch.

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    First Aired - 05/23/2010 03:00PM
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    Carmen & Alice talk with Barbara Pierson of White Flower Garden about plant branding and the new wave of young gardeners with bigger gardens and smaller houses.
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    We Dig Plants Introduction: Branding & Marketing (16:20)

    Tags:
    We Dig Plants, Alice Marcus Kreig, Carmen DeVito, Groundworks Inc, Heritage Radio Network, Roberta's, branding plants, marketing, most people do it for the love, consumers became more sophisticated gardeners, local nurseries started feeling competition, plants started to become patented, White Flower Farm, they have created a brand and elevated plants, they have done for plants for Victoria's Secret has done for underwear, their mail order catalog stands out, making plants sexy, they turned their catalog into a reference book, Barbara Pierson, the face and voice of how-to gardening videos, www.whiteflowerfarm.com, Litchfield, English cottage garden plants, Barbara has over 800 species of plants in the greenhouse this year, how does she select what to grow?, hybridizing, plants are now hybridized in tissue culture, hortheads, sometimes it's best to rediscover old plants, heirloom, White Flower Farm is a trendsetting organization, go to catalogs,

    Barbara Pierson of White Flower Farm (15:26)

    Tags:
    a typical customer for White Flower Farm is somebody who wants to improve the look of their home, popularity of container gardening, you don't need a huge plot of land, condos, they consider gardening and plants part of decorating, outdoor decorating, brown thumb people, start small, start out with one pot, then try herbs and tomatoes, edible gardening, bringing new people into gardening, people are interested in value, perennials are popular because they come back, it's hard when you want roses and have full shade, pre planned gardens, instructional videos, technology & gardening, garden is the second oldest profession, sustainability, organic, low maintenance, native shrubs, brings birds to the backyard, plants that don't require a lot of fertilizer, attracting butterflies, compost adds bacteria to your soil and makes it healthy, people will have better looking gardens,

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