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Published July 25th, 2014

Running time: 16 Minutes

On Oct. 3, Storm Atlas dumped 4ft of snow on western South Dakota. Ranchers Jeff and Shelane Graham talk about the terrible storm, and how it affected their way of life.

By Meradith Hoddinot


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Hosted By
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Sponsored by
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This week on What Doesn't Kill You, host Katy Keiffer is talking beef and welcomes guest Nicolette Hahn Niman to the program. Nicolette is a rancher, attorney, and writer. Much of her time is spent speaking and writing about the problems of industrialized livestock production, including the book Righteous Porkchop: Finding a Life and Good Food Beyond Factory Farms and four essays she has written on the subject for the New York Times. She has written for Huffington Post, CHOW, and Earth Island Journal. Previously, she was the senior attorney for the environmental organization Waterkeeper Alliance, where she was in charge of the organization's campaign to reform the concentrated livestock and poultry industry, and, before that, an attorney for National Wildlife Federation. She joins Katy today to talk about her newest book, Defending Beef: The Case for Sustainable Meat Production. This program was brought to you by Whole Foods Market.

"When you plow the Earth, that is the single most damaging thing you can do." [11:57]

"There's nothing that makes the soil more water retentive than in well managed grazing." [14:14]

--Nicolette Hahn Niman on What Doesn't Kill You


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Hosted By
What-doesn_t-kill-you
Sponsored by
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This week on What Doesn't Kill You, host Katy Keiffer is getting insight on the food industry from Mel Coleman, Jr. of Niman Ranch. Niman Ranch, based in the San Francisco Bay area, raises livestock traditionally, humanely and sustainably to produce the finest tasting meat in the world. Today, the Niman Ranch network has grown to include over 700 independent American farmers and ranchers. Kicking off the show talking to Mel about his father's decision to go "natural" with the business and how the business grew from his original vision. Talking about the initial difficulty to have the USDA approve their beef as natural, the conversation moves to what the biggest changes the industry has made, for better or worse, since the start of the business. Mel also shares with Katy what exactly sets Niman Ranch a part from the Cargills or Smithfields in the meat market as far as their business models are concerned. After the break, Mel breaks down what facets of the ranch are located throughout the country, including the hog farms and processing plant, and how efficiency is central to Niman's success. Tune in for a fascinating profile of Niman Ranch as well as insights on the food industry. This program was brought to you by Cain Vineyard & Winery.

"More and more consumers are increasingly knowledgable about food and how it's produced." [4:20]

"Our number one commitment is to our farmer and rancher partners. So, if they raise a product for us what we're going to do is buy it and sell it." [16:07]

--Mel Coleman on What Doesn't Kill You


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