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Published September 22nd, 2014

Running time: 6 Minutes

By Austin Sherman, Caitlin Pierce, Allison Hamlin, Elizabeth Kulas & Elizabeth Saxe

Cereal, sugary or otherwise, has been, “an important part of this balanced breakfast,” in America for over a hundred years. But it looks like that might be changing.

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Hosted By
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Episode Four. The cereal: Cap'n Crunch. The guest: Eric "Badlands" Booker. A competitive eater known as "The People's Champ," Eric "Badlands" Booker maintained a position at the top of the Major League Eating's rankings for over 15 years. He has excited fans at recent events by performing selections from his rap albums, Hungry & Focused 1-4, Extended Play, Surf & Stillwell & Big Man Mentality. He's currently ranked #13 in the world by MLE and remains among the most popular competitive eaters in America. Tune in as he eats an entire box of Cap'n Crunch on air in less than 6 minutes AND freestyle raps about cereal over the theme song. Incredible. This program was brought to you by The Wisconsin Milk Marketing Board.

"They call me the original gangster of competitive eating." [05:00]

"My cereal cabinet is like the episode of Seinfeld -- 9-10 boxes on display." [06:00]

--Eric "Badlands" Booker on Cereal

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Sponsored by
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Episode one. The cereal: Golden Grahams. The guest: Justin Warner. Welcome to the debut of Cereal, a podcast about... cereal. Host Ben Robinson is joined by Justin Warner, the chef behind popular and forward thinking Brooklyn restaurant Do or Dine. Warner appeared in Food Network’s 24 Hour Restaurant Battle in 2010 and won The Next Food Network Star in 2012. He now hosts the Food Network’s show Rebel Eats, where he hits the road to seek our America’s culinary rebels. Tune in as Justin and Ben eat Golden Grahams, pontificate on the world of cereal and taste a few secret cereals that Justin has brought to the studio. This program was brought to you by The Wisconsin Milk Marketing Board.

"It [Golden Grahams] practically looks like a roof that's reflecting a deluge of milk." [13:00]

--Justin Warner on Cereal

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