You've heard about it, you've seen it, but what IS "pink slime"? This week on Straight, No Chaser, Katy Keiffer is joined by meat industry expert and president of The Meat Industry Hall of fame Chuck Jolley. Chuck explains what makes price points so sensitive with ground beef and how the industry has adapted with products such as the aforementioned "pink slime". With the slime now being tossed aside in the industry, what's next? Will things get better or worse? Find out all about some of the truths and misconceptions behind big meat from a true insider. This program was sponsored by Cain Vineyard & Winery.

"A lot of people in the industry object to the pink slime moniker. It's not slimy, it's meat."

"When meat is deboned, there's always a little trim left over and there was never a good use for that trim. Eldon Roth decided that if we could make this perfectly clean and sanitary, it would be perfect for ground meat."

"Jamie Oliver is the single biggest culprit in [the misrepresentation of the meat industry]. He spoke in almost complete ignorance of the process and the product. There was no scientific basis."

"Most people buy ground meat based on cost. The industry has known for years that ground beef is the most price sensitive product."

"The vast majority of antibiotics used in feedlots are not the same products as are used on humans. At this point my gut reaction is that the industry may be using too many antibiotics but not nearly as much as some say."

--Meat industry expert Chuck Jolley on Straight, No Chaser

Heritage talks with Larry Sorell, of Lazy S Farms in Kansas, and Brenda Smith of Clayton's in Michigan City, Indiana.

Today's July 4th themed Farm Report features Callene Rapp, Chairwoman of The American Livestock Breeds Conservancy. Callen speaks on how heritage farmers can gain independence from commodity production, and the urgency of preserving our heirloom breeds.