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Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp.

"There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. It's an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by." [01:00]

"Start a chart on your computer. You'll want to track account names, what platform they're on and what they're doing that you like." [03:00]

"You don't want to fall into the trap of only posting light content. Find the mix that's right for you." [08:00]

--Grace Bonney on After the Jump


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Curation. Profit. Scalability. These are the themes on this weeks episode of After the Jump, as Grace Bonney is back from a two week hiatus to chat with Monica Khemsurov and Jill Singer, the two ladies behind Sight Unseen. Monica & Jill are former editors of I.D. Magazine, as well as freelance writers, curators, and design consultants. Sight Unseen is an online magazine that takes readers inside the worlds of design, art, fashion, and photography. With in-depth, behind-the-scenes reportage, Sight Unseen uncovers the stories, inspirations, and obsessions of some of the most fascinating designers and artists working today. Since its founding in 2009, the site has served as a destination for companies and individuals interested in scouting new talent as well as an inspiration for those working in creative pursuits. Tune in for a lively discussion on online media, the design community and much much more. This program was brought to you by Rolling Press.

"Our backgrounds in print journalism helped us be able to trust ourselves, look at what we like and assume our readers like that too." [04:00]

"There's no way to post once a day with long stories unless you have a big team. The internet today requires that you have content constantly churning." [08:00]

--Monica Khemsurov on After the Jump

"We're still known for the content behind the images - so that's been nice. Even though we produce shorter stories [than we used to] they're still full of content." [09:00]

--Jill Singer on After the Jump


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Adam Shprintzen discusses 19th Century vegetarianism in his book, The Vegetarian Crusade. This week on A Taste of the Past, Linda Pelaccio talks with Adam about the roots of meat abstention in the 19th Century with the British Bible Christians. How was vegetarianism related to the American Reform Movement and the murmurings of temperance? Tune into this episode to find out how the American Vegetarian Society organized disparaging groups of non-meat eaters. Have vegetarians faced vitriol throughout history? Learn how food entrepreneurs like Harvey Kellogg and Sylvester Graham helped spur on the spread of vegetarianism. What are the parallels between 19th Century vegetarianism and its form in the modern day? Find out all of this and more on this week's edition of A Taste of the Past! Thanks to our sponsor, Consider Bardwell. Music by Obey City.

"The 19th Century was not only a time when people were thinking about reform, but also a time when people were thinking about ways to live a better life. People were abstaining from alcohol, rethinking sexual relationships with the 'free love' movement... It only makes sense that people were also considering changing their diets." [6:00]

"Today, vegetarianism is marketed in a very personal way!" [31:25]

-- Adam Shprintzen on A Taste of the Past


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