Steve Jenkins, the man behind Fairway Market, joins Anne Saxelby on this week's edition of Cutting The Curd. They talk about cheese idioms, etymology & the American phenomenon of cheese naming.

Books are back! Mitchell Davis talks about the rise in popularity of food books, book clubs and reading in general with Cara Cannella, editor of Biographile.com and Moderator of the Brooklyn Kitchen Book Club. Tune in to hear about some of the books exciting Cara these days, and how she's helping build a community of Brooklyn foodies who also love to read. Learn more about the historical intersections between food and writing as Mitchell and Cara remember authors such as Nora Ephron and James Beard and discuss the new outlets in which people are expressing themselves through writing such as blogs and twitter. This program was sponsored by Whole Foods Market.

"In this age where we're all attached to these digital devices and much of our lives are lived in our heads, people are craving grounding and you can get that through cooking. Cooking brings us back to the earth and puts us in the present moment."

"Reading is not something we should do. It's something that can come out of desire and joy."

--Cara Cannella, editor of Biographile.com on Taste Matters

Sazerac, Screwdriver, Sex on the Beach … ever wonder how cocktails got their names? Mixologists, nay, bartenders Ari Form and Matt DeVriendt educate THE FOOD SEEN on the etymology of libations (from serious to sports themed), and how to construct a drink list itself. Also, the legend of Pete LaCock demystified, what came first, the man or the drink. This episode was sponsored by Hearst Ranch - the nations largest single source grassfed and grass finished beef supplier. For more information visit www.HearstRanch.com.