As the son of displaced farmers, Michel Nischan, CEO, Founder and President of Wholesome Wave, grew up with a great appreciation for local agriculture and those who work the land. He translated these childhood values into a career as a James Beard Award-winning chef, author and restaurateur, becoming a catalyst for change in the sustainable food movement. This week on "the business of The Business", Phil Colicchio sits down with Michel and picks his brain for a lively, insightful, and entertaining conversation. Learn about the history of the "farm to table" movement and how far we've come as a nation when it comes to the way we feed our population. This program was sponsored by The International Culinary Center.

"I was doing the whole farm to table thing in the 1980's in Milwaukee, WI. At that time, if you told somebody that you and your sous chef drove out to get roadside asparagus with a pig in the back of your van, [customers] wouldn't want to eat it. If you were doing farm to table, you were just weird!" [08:00]

"There are 50 million people that are so food insecure that they don't have money for food that allows them to live a healthy lifestyle. 1 in 4 children are living in poverty in this country." [21:00]

"Subsidies that go to processed food and big ag support the type of mechanization that actually eliminates jobs." " [28:00]

--Michel Nischan on "the business of The Business"

Why can't everybody on earth have healthy, delicious and inexpensive food? Author of "Bet the Farm: How Food Stopped Being Food" and contributing author at Harper's, Frederick Kaufman, joins Mitchell Davis on Taste Matters for a conversation on the loss of real food in the marketplace. From trading to intellectual property, learn how food has become more virtual than real in today's world. How is commodity defined in food? How do big industrial pizza chains affect small farmers? How did the word 'sustainability' become co-opted by large corporations? Mitchell and Frederick attempt to answer some of the big questions that face the world in our quest to re-discover real food. This program was sponsored by S. Wallace Edwards & Sons.

"The price of real food depends on people pricing imaginary food. You might think that's a subtle distinction, but there's so much more imaginary food being traded in the world than real food!" [6:30]

"We're so in love with virtual reality but we have to remember where to draw the line - when food becomes virtual, it stops being food." [09:00]

"What happens is, oddly enough, the more demand there is for tomatoes, the fewer tomato farmers there are. So in other words - big tomato crushes small tomato." [11:15]

"We who are interested in the local movement have our own particular understanding of what sustainable means, but the word has been co-opted by much larger forces... It's become one of the great marketing terms of the 21st century." [14:00]

"Corporations like Monsanto are really bad players - and we have to figure out a way to push them out and stop them from their monopolistic practices, litigation and bullying. I don't believe that labeling is the only or most efficient way to push these guys out." [21:20]

--author and contributor editor at Harper's Frederick Kaufman on Taste Matters

This week on Growing Good get ready to put down that No More Tears! Johnson & Johnson, one of the largest cosmetic companies in the world, has been found to be using cancer-causing carcinogens in it's baby shampoos and 'greenwashing' their products. Tune in as host Alessandra-Maria Iavarone tells you what to look out for in baby cosmetics to keep your little ones safe as well as providing healthy and safe alternatives and tips to keep your baby clean. This episode is sponsored by Cain Vineyard & Winery.

"Companies spend more money on 'greenwashing' their products that by the time they do they could have simply made their products actually green" -Alessandra Maria-Iavarone