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The Main Course Part Q Introduction: Vertical Farming & The NYRP (30:19)
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Hearst Ranch, Drew Becher, Executive Director for the New York Restoration Project, founded in 1995 Bette Midler, started with volunteers cleaning up New York City, helped clean up the canyons in LA, Fort Washington, High Bridge Park, community gardens, saved 120 properties, urban farms, parks, in 2006 A Million Trees NYC was launched, NYC 2030 plan, parks department, honey locust, Harlem River master plan, NYRP, Swindler Cove Park, Bloomberg, children's garden, The Manhattan Project, http://www.NYRP.org, green collar jobs, Obama administration, internships, summer programs, one on one help and assistance, job training, urban gardening, The New Leaf restaurant, Roberta's, an acre can feed 50,000 people a year, this can be an amazing model for other cities, farming is one of the biggest polluters in the country, tomato blight, cooking classes, Alice Waters, http://www.nypr.org, recreational opportunities, vertical farming, seasonality has become frivolous,Book Promotion With Rosemary Morse (8:14)
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Roberta's, Rosemary Morse, book promotion, book publicity, without a platform you have no shot at promoting a book, niche marketing, author credentials, media coaches, staying on message during interviews, Patrick Martins, what does it take for a young writer to get a book published?, acquire an agent, write a proposal, most books are sold at the proposal stage with a sample chapter, the inkwell agency, science fiction novels,Henry Zook Of Brooklyn Book Court (26:09)
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Henry Zook, Brooklyn Book Court, http://www.ibnyc.org/, catty teenage girls, Barnes & Noble, consignment, self published authors, Brooklyn, community authors, book tours, local radio, local television, www.bookcourt.org, Brownstone's, Zack Zook, best seller lists, Shelf Awareness, Costco, Sam's Club, big box deals, 40% of all books in the country go to wholesale clubs, eBooks, Amazon, Publisher's Weekly, Greenlight, screening process for authors, sales, internet promotion, facebook, twitter, free marketing tools for authors and bookstores, the author has to do more legwork themselves, self promotion, New York Times book review, Oprah, there are few outlets for book promotion, Independent Book Sellers of New York City, independent authors are approachable, corporate chains, independent book sellers are like a book review,Download MP3 (Full Episode)
Addressing The Slaughterhouse Shortage in NY State (9:10)
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butchery, meat economy, shortage of slaughterhouses in NY state, slaughtering and butchering animals for a living, transformation of Mulberry Street, Thomas DeVoe, in 1830's Mulberry Street was known as Slaughter House Street, until late 1800's you couldn't refrigerate meat, had to slaughter animal very near where it was being consumed, people were locavores by necessity, privatization of slaughterhouses, Gustavus Swift helped speed the departure of slaughterhouses in New York, Swift's prices were so low because he shipped dead animals as opposed to live animals, economies of scale, Henry Ford conceived of his idea for assembly lines from Swift's butchery lines, Swift pushed small slaughterhouses out of business, acceleration and consolidation of meat industry, in meat industry it pays to be big, number of federally certified slaughter houses fell by 200 between 2001 and 2005, wave of consolidation has left local slaughterhouse industry in tatters, wait times for a farmer to get a kill time in a NY slaughter house can be as long as six months,Kathleen Harris on the Northeast Livestock Processing Service Company (10:30)
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Kathleen Harris, Northeast Livestock Processing Service Company (NLPSC), Currytown Farms, USDA Certification, Kathleen decided to leave retail market because of absence of slaughterhouses and started selling live animals, NLPSC finds out where farmers are located and matches them up with the best fit processor, NLPSC takes and conveys a farmer's cutting instructions to the butcher, very few incidents of food born illness in small slaughterhouses, very high intensity of inspection when theres only a few animals to inspect as opposed to thousands, is a mobile slaughterhouse a possibility, farmers slaughterers and processors aren't getting rich, hard for small slaughterhouses to compete, Kathleen endorses the mobile slaughterhouse model, less travel for the animal more humane conditions,Report from the Slaughterhouse (13:05)
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Lowell Carson, Nicholls Meat Processing, fall busiest time of year for slaughterhouses, chain mail apron, Lowell stabbed himself in the thigh last year, same material used by shark divers, Lowell taught butcher at SUNY Cobbleskill, Lowell's plant has had some difficulty following USDA regulations, USDA regulations took out 1/3 of slaughterhouses in New York State, HACCP Plan, should New York State adopt its own set of standards?, USDA regulations incentivize slaughterhouses to become bigger rather than remain small custom plants, most farmers bring their animals in for processing in the fall, farmers' markets help spread farmers' harvesting time year round,Download MP3 (Full Episode)








