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First Aired - 10/22/2009 08:00PM
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October 22, 2009; On this episode of Burning Down the House Curtis B. Wayne discusses marketing, advertising and pure hucksterism with Steve Smith, Jamie Waugh and Katy Keiffer. http://burningdownthehouse-radioarchitecture.blogspot.com
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The Business of Architecture; Being a Proper Architect (16:39)
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Curtis B. Wayne, architecture, architect, design, Burning Down the House, built environment, Roberta's, Heritage Radio Network, Steve Smith, Jamie Waugh, Katy Keiffer, Thomas G. Smith, This Business of Architecture, Cape Cod Cottage, Frank Lloyd Wright, Architecture Magazine, stalking and capture of clients, The Betty Cornell Guide to Teen-Age Popularity Guide, ignorant clients, unethical practices in architecture, AIA, American Institute of Architects, you work is your advertisement, Brooklyn Cycling League, dentist office pamphlets, proper forms of self promotion, social media, like running for congress, www.ssmithconsulting.com, Royal Barry Wills, advertising was frowned upon, Brooklyn Velodrome,The Politics of Being a Successful Architect; PR Versus Hard Work (33:25)
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architecture, architect, design, Burning Down the House, built environment, Roberta's, Heritage Radio Network, Steve Smith, Jamie Waugh, Katy Keiffer, I support the left but I am leaning to the right, working hard promotes anti-social behaviors, socially retarded, visibility is the at the utmost importance, free work, trade shows and events, love at first site does not happen at a trade exhibit, networking, all of who you know, rub elbows, be in as many places as you can, prime allies, team opportunity, black tie events, meet the players, Center for Architecture, AIA, American Institute of Architects, Heritage Ball, shameless hucksterism, Brick Institute of America, information modeling, BIM, Building Information Modelling, ConAir skylight, marketing, acquiring other firms, selling expertise, sell technical prowess, knowledge of current interfaces, design beauty, preplanned, sHOP architecture, Star-chitects, White Architects, Frank Gehry, Rem Koolhaas, venustas, building decorators, 41 Cooper Square, Phillip Johnson, commodity engineering services, advent of Green culture, vox popular, forensics, John Hancock Building in Boston, PPG, target strength with the scope of work, retail banking, sales pitch, indirect promotions, marketing versus businesses development, selling quality and friendship, Bernardo Fort-Brescia, Harry Helmsley, Tonica, put up some kites, www.ssmithconsulting.com, Sharples brothers, Thom Mayne,The Silver Bullet; All Publicity is Good Publicity (11:10)
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arcitecture, architect, design, Burning Down the House, built environment, Roberta's, Heritage Radio Network, Steve Smith, Katy Keiffer, Beatles, New Masters, construction managers, Gennaro Brooks-Church, professional test taker, encourage intellectual curiosity, inquire about your world, Brick Institute of America, ignorance destroys, AIA, Not Business As Usual, American Institute of Architects, roll with the punches, technology changes and grows, constantly modernized materials, keep learning, up to date technology, Disney Concert Hall, all publicity is good publicity, www.ssmithconsulting.com,To comment on this episode click here. There are currently Comments
First Aired - 11/23/2009 03:30PM
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Every wonder what a pop up shop is? Mia Sakai of BoHo Bodega comes by Hot Grease to talk about corner shops & temporary marketing. Also on Hot Grease, a Thanksgiving themed "Hot Five"
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Hot Grease Introduction: Bodegas in New York (10:35)
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Nicole Taylor, Hot Grease, Roberta's, bodega, bodeguita means general store, covience stores owned by members of ethnic groups, Mia Sakai, what makes a bodega great?, kitsch factor, egg and cheese sandwiches, scratch tickets behind the counter, NYC department of health and mental hygenie, low fat dairy, food access, local communities, sugary drinks, healthy bodega initiative, there is a shortage of fresh produce, barrell drinks, BoHo bodega, www.bohobodega.com, five day pop up shop, alternative foods, 220 Lafayette St., natural alternatives,Pop Up Shops (10:27)
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a pop up shop is a marketing tool, became popular around 2004, pop up retail location that promotes a product or service, creates a press buzz, Brooklyn Flea, Manhattan doesn't have a Target, materials are taken from renovations, normally pop up shops are powered by one brand, Green Forrest, Planet, french onion dip, chili spice, 18 Rabbits, Veronica's Pure Bar, granola bars, www.bohobodega.com, most vendors are on the website, new locations for BoHo, Los Angeles,The Hot Five: Thanksgiving Foods (8:16)
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The Hot Five, Thanksgiving side dishes, first annual Brooklyn pie off, pie, pecan bourbon chocolate pie, pecan pie, macaroni and cheese, six eggs four cheeses and condensed milk, mashed potatoes, food processor, rice meal, Italy, Francesca Neiman, mixture of cranberry sauce mashed potatos and turkey sauce, crangravy, Italian Thanksgiving, ragu, thick meat sauce,To comment on this episode click here. There are currently Comments
Debuts At - Unscheduled
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Jimmy Carbone speaks with Yael Raviv, historian and performance studies professor at the Roger Smith Cookbook Conference. Tune in for a conversation about development and marketing of culinary apps.
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