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First Aired - 10/22/2009 08:00PM Download MP3 (Full Episode)
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October 22, 2009; On this episode of Burning Down the House Curtis B. Wayne discusses marketing, advertising and pure hucksterism with Steve Smith, Jamie Waugh and Katy Keiffer.
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architecture, architect, design, Burning Down the House, built environment, Roberta's, Heritage Radio Network, Steve Smith, Jamie Waugh, Katy Keiffer, I support the left but I am leaning to the right, working hard promotes anti-social behaviors, socially retarded, visibility is the at the utmost importance, free work, trade shows and events, love at first site does not happen at a trade exhibit, networking, all of who you know, rub elbows, be in as many places as you can, prime allies, team opportunity, black tie events, meet the players, Center for Architecture, AIA, American Institute of Architects, Heritage Ball, shameless hucksterism, Brick Institute of America, information modeling, BIM, Building Information Modelling, ConAir skylight, marketing, acquiring other firms, selling expertise, sell technical prowess, knowledge of current interfaces, design beauty, preplanned, sHOP architecture, Star-chitects, White Architects, Frank Gehry, Rem Koolhaas, venustas, building decorators, 41 Cooper Square, Phillip Johnson, commodity engineering services, advent of Green culture, vox popular, forensics, John Hancock Building in Boston, PPG, target strength with the scope of work, retail banking, sales pitch, indirect promotions, marketing versus businesses development, selling quality and friendship, Bernardo Fort-Brescia, Harry Helmsley, Tonica, put up some kites,, Sharples brothers, Thom Mayne,

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First Aired - 03/03/2014 01:00PM Download MP3 (Full Episode)
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Author of Natural Prophets, Joe Dobrow is a marketing expert who served as the head of marketing for a number of natural foods brands such as Whole Foods, Balducci's, and more. Cathy interviews Joe about his book, and about the changes that the natural foods industry has undergone over the past few decades. This program has been sponsored by Whole Foods Market. Today's music provided by The California Honeydrops.

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"I'm really hard-pressed to think of any other industry out there that is as vibrant, that has created as much wealth, but that has hung onto its values in the way that this one has." [16:50]

Joe Dobrow on Eat Your Words

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Debuts At - Unscheduled Download MP3 (Full Episode)
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In the somewhat gimmicky conversation about superfoods, cranberries always seem to play second fiddle to the sexier list-makers like huckleberries, blueberries, kale and quinoa. Are we leaving one of America’s most local (and healthiest) crops in the dust?

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