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What does it take to make a chef a star? Tune in to this week's episode of All in the Industry to find out! Shari Bayer is joined by Michael Psaltis and Cameron Levkoff of CEA - The Culinary Entertainment Agency. Initially launched by Michael as The Culinary Cooperative in 2005, the agency was formed with a singular focus on the cooking and lifestyle markets. In 2012, together with Cameron the agency was re-branded as The Culinary Entertainment Agency, reflecting their intention to continue to expertly represent their clients' interests and help them navigate through the rapidly changing media world to develop their brands and achieve their goals. Find out what successful marketing looks like in 2014 and how food media has become bigger than ever. Today's program was brought to you by Whole Foods Market.

"Restaurants are theater - the are live entrainment, stage shows... food is a means for that experience." [03:00]

"It's a misconception that publishing doesn't make people money." [15:00]

--Cameron Levkoff on All in the Industry

"Photographing food in the middle of meal is ruining our dining experience. on the flip side, the more and more people are talking about food and looking at it - the more opportunities there are for clients like ours. [36:00]

--Michael Psaltis on All in the Industry


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On a brand new episode of All in the Industry, find out what's going on in the chef world from somebody with his finger on the pulse - Andrew Friedman. is the founder, editor and chief contributor to the website TOQUELAND, where he takes readers inside the world of America’s best chefs via profiles, interviews, news, and commentary. Andrew Friedman has made a career of getting to know the heads and hearts of professional cooks and athletes. For more than ten years, Friedman has collaborated with many of the nation’s best and most revered chefs on cookbooks and other writing projects. Today's program was brought to you by Cain Vineyard & Winery.

"There's this new prototype that exists now of the chef/owner team as a joint entity. I think that's a relatively new thing." [36:00]

--Andrew Friedman on All in the Industry


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Go behind the scenes with the spice master himself, Lior Lev Sercarz, on a brand new episode of All in the Industry. Host Shari Bayer talks with Lior about his culinary background and the journey that eventually led him to a career in spices at La Boîte à Epice, where he creates custom spice blends for some of America's best chefs. From his beginnings at Daniel to his current life as a spice artist - get some incredible perspective from a man who has seen more than most people can ever hope to in the world of cooking and gastronomy! This program was brought to you by Heritage Foods USA.

"Cooking doesn't have to end in opening your own restaurant. There are many other professions in this industry that are great." [06:00]

"You don't even need to cook to used spices. You can sprinkle them on something that's already made - that's ok if you don't like to cook!" [38:00]

--Lior Lev Sercarz on All in the Industry


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