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"The quality of the physical menu is one level of impact on a diner. People several decades ago used to write their names in menus and take them home as souvenirs." -- Charlie Baum on THE FOOD SEEN
Family History in Restaurants (18:00)
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Cool Culinaria, Charlie Baum, Saratoga Springs, Joe Baum, The Newarker, flaming desserts, Aurora, Windows on the World, The Rainbow Room, the restaurant business, schooling, photographer, Tisch School of the Arts, Martin Scorsese, design, architecture, travel, Hugh Hardy, Alexander Girard, aesthetics, Milton Glaser, restaurant memorabilia, collectibles, typeface, printing menus, tactile, beverage, cocktail history, antiques,Menus and Hand Lettering (15:59)
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contrast, iconic, lithography, handwritten, color, palette, printing, printing a menu, www.coolculinaria.com, commissioned artists, hand-painted, Ansel Adams, duo tones, print shop, antiquing, DIY, sustainable, Roberta's, credit cards, sushi, La Fonda Del Sol, open kitchen, graphics,Download MP3 (Full Episode)
Why We Cook Introduction: Red Flavor, Back Flavor (10:29)
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Why We Cook, Erica Wides, Chefsmartypants, Whole Foods Market, wholefoodsmarket.com, the five chuckle flavors of candy, the flavor red was always the best, black was the worst flavor, Erica avoided black liquorish like foods all her life, especially black jelly beans, jelly beans were cheaper the day after Easter, in the late 70's gourmet jellybeans were introduced, Jelly Belly, strawberry jam flavor is great, pink grapefruit jelly beans, tangerine, citrus flavored jelly beans, Erica hates the pear flavored jelly beans the most,Cheap Deformed Jelly Beans (12:43)
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cheap deformed jelly beans, some have been melded together, underdogs, much cheaper than Jelly Belly's, nothing has changed - Erica still doesn't like the flavor, she likes fennel or anise but not black jelly beans!, you learn to like things as you get older, Erica hated beer and yogurt as a kid, dinner parties, roasted fennel, layering fennel like you layer a fragrance, why are black jelly beans so evil and so much different than fennel?,The Trigeminal Affect (8:14)
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cooking vegetables changes them drastically, roasting, cabbage, fennel seeds, they also have liquorice flavor, what IS liquorice?, the root of a plant, the root is harvested and dried, cooked in water to extract the flavor, trigeminal affect, feeling with flavor, menthol, mint, most Americans like liquorice sweet, the Dutch have liquorice candy with salt added, salty sweet, chocolate covered pretzel, salt tones down bitterness,The Big Deal About Proof by Bobbi Misick
The warm honey tones and spiced flavors of Kentucky bourbon can make for easy sipping. But fans of Maker's Mark weren't so easy back in February when they learned that the company planned to lower its alcohol by volume by three percent, or six proof. Whiskey drinkers' successful revolt resulted in Maker's thinking twice about its decision. So what's the big deal about proof? It turns out bartenders and whiskey distillers may have a difference of opinion on the subject.









