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First Aired - 08/18/2009 04:00PM
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This week on At The Root Of It, Erin talks about branding wine and private labels with the Owner & Managing Director of Barterhouse Wines, Brian DiMarco
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Weekly Wine Recap (3:58)
Tags:
Erin Fitzpatrick, Weekly Wine Recap, Testa Wines, Hennessy, Diageo, Wine Spectator, California is facing an over supply of fine wine grapes, Napa, recession, consumers are buying less wine in the $20 plus range, new and small growers are at risk, grape glut might be short term, vineyard plots, Sigales is being commissioned 30,000 Euro's to perform a study on Beaujolais, LVMH,Brian DiMarco of Barterhouse Wines Talks About Wine Marketplace Changes (14:19)
Tags:
Brian DiMarco, importer, distributor, Owner & Managing Director of Barterhouse Wines, http://www.thebarterhouse.com, blogger and author, www.taintedcork.com, boutique high end market, Barterhouse has doubled down on bottles under $10, high taste profiles, product labels, Santa Barbara, Pinot Noir, blended wines, Argentina, consumer following, Meander Wines, Conspire, Amy Aiken, textured, less expensive wine in South America, real estate prices, cost of land, Hamptons, Long Island wines, the industry has a lack of awareness for Long Island wines, North Fork, Bridgehampton, Montauk, www.to27.com, Highway 27, fruity up front reds, Shenandoah River, Italy, Austria, www.taintedcork, beer, musings, jug wine, watered down, pizza joint wine, twitter, blogging is an experiment in terror, wholesalers are looking for their own version of the $12 Malbec, liquor,Brian DiMarco Discusses the Impact of Private Labels in the Marketplace (12:02)
Tags:
corked wine, tainted corks, fungus, Portugal, cork trees, winemaking is an imperfect science, there is no consistency with corking, Saintsbury, Marks & Spencer, private labels, UK, grocery stores, Mendoza, brand recognition, Whole Foods, salsa and chips, store brands, Trader Joes, Two Buck Chuck, bulk wine, many of us are motivated by packaging, brand affinity, sophisticated buyers, people gravitate towards brands, advertising, Mike's Hard Lemonade, Rapheal Winery, AVA's, American Viticultural Area, Long Island Merlot, private labels are the future,To comment on this episode click here. There are currently Comments
