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Greenhorn Radio is back! Tune in this week Severine is joined by Josh Morgenthau of FishKill Farm. Fishkill Farms is an apple orchard and diversified fruit and vegetable farm in the town of East Fishkill, New York. This episode was sponsored by Hearst Ranch - the nations largest single source supplier of grassfed and grass finished beef.

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Josh Morgenthau, Fish Kill Farm, Hopewell Junction, NY, home gardeners, Fish Kill farms is 300 acres with 150 acres farmer, started by Josh's grandfather in 1913, originally over 1000 acres, walking into a farm operation that was 2 generations old, what did Josh bring to the table?, how has Josh adapted and changed the farm's focus?, all Josh brought to the table was the desire to keep the farm alive, Josh majored in painting, Josh is working in parnership with other people, innovative partnerships, Josh's Farm Team, Hannah, Josh and Hannah went to school together, Fish Kill is a pick-your-own farm, cherries, peaches, nectarines, apples, pears, people mainly come on the weekends to pick their own, while Josh was learning how to grow fruit Hannah was learning how to run the business operation, a lot of young farmers are excited by the idea of growing everything, Josh originally wanted vegetables AND fruit, NOFA, sustainable agriculture websites, Josh met other sustainable farmers from Maine with great experience growing organics veggies, Josh's organic vegetable operation is going great, customer service is not always the most intuitive part of agriculture, bringing food to the table is only part of it, what did Josh do wrong or right re marketing?, apples are oen of the hardest fruits to grow organically, if you dont use SOMETHING in the NE you won't get apples, Josh uses a clay that simply covers the apples and can be wiped off, explaining to customers that the clay is NOT a pesticide or anything inorganic, some customers are upset about the price while some appreciate what you're doing, customer education, printing a map with customer info on it to educate consumers, using the web to educate consumers, if you are going to invest in one thing invest in a simple but informative webpage, high-profile fruit pickers, fruit picking gossip, Jake Gyllenhaal and Taylor Swift came to the farm on a date!, paparazzi at the farm!, a barn burned down on the farm last season, how did they fix the burned barn?, getting the tools to do what you want to do, tools and structures for new farms, loans and insurance for the barn, bridge loans, whats next for Josh?, winter CSA share in 2011, the CSA is only for local customers currently, Westchester, Lower Hudson Valley, seeing the potential of the marketplace right at Josh's doorstep, whats crazy about pick-your-own is you have lots of people you've never met on your farm potentially stealing produce, upcoming Greenhorns events,


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