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"To me, the notion of solar cardboard was thrilling, so I invented what's called the solar tree. On day one when I heard the concept, I knew there was a commercial opportunity."
"Solar costs are dropping so vociferously that even General Electric came up with an announcement that they are seeing 'grid parity.'"
"When you have a piece of paper, that's a wood fiber made from a tree. The chips from that tree had to be mechanically and chemically digested. You end up with pure cellulose fiber. The beauty of using a cow [to produce agricultural fiber for use in panels] is that it has four stomachs which are natural digesters."
--Robert L. Noble, Founder, Chairman and CEO, Noble Environmental Technologies