First Aired - 09/24/2012 12:00PM Download MP3 (Full Episode)
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Welcome to another episode of After the Jump! This week, Grace Bonney is joined by Sarah Brysk Cohen. Sarah is the florist and founder of Blossom and Branch, and online columnist for The Equals Record and Design*Sponge. Hear why Sarah left the field of social work to start her own flower shop, and the steps she had to take to start an independent business. Learn about the importance of self-examination when running a business, and how collaboration can help rejuvenate your creativity. How does Sarah stay inspired now that her passion has become work? Learn why the "fake it 'til you make it" business mentality can be detrimental to the growth of a business, and why Sarah finds it so important to stay true to her personal floral style. Tune in to hear more about the role of vulnerability and honesty in Sarah's professional development and personal life. This program has been sponsored by Clarkson Potter Publishers.

"Just like with cooking, where so much of it is preparation...that's flowers too, and perhaps many other creative endeavors."

"Once you start opening doors in your own mind and heart, there's no turning back."

-- Sarah Brysk Cohen on After the Jump



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