Matt and Allison Robicelli are baking for the little guy with their new cookbook, Robicelli’s: A Love Story with Cupcakes. This week on Eat Your Words, Cathy Erway is chatting with Matt and Allison via the phone lines as they fight through Brooklyn traffic! Tune into this program to hear Matt and Allison talk about the Brooklyn food scene, and how they accidentally became a part of the trendiest movement in food. Hear about the Robicellis start in sandwiches, and how they transitioned to pastry. Find out why Matt and Allison are opening their storefront in their neighborhood of Bay Ridge as opposed to a more central area like the Lower East Side. What cupcakes in the book are Matt and Allison’s favorites? Find out all of this and more on this week’s edition of Eat Your Words! This program has been sponsored by Many Kitchens. Music by The California Honeydrops.

“I never realized how much this industry resonates with small businesses and households across the world.” [6:30]

“Does anyone else see how funny it is that we’re over-thinking the most basic things like cupcakes?” [11:00]

— Allison Robicelli on Eat Your Words